Below you'll find a list of all posts that have been tagged as “authentic content”
It’s almost taboo these days to even associate free thought with the Kardashian family. Their extravagant, and at-times questionable, existence is so unparalleled to our own daily lives that they have managed to transcend reliability, and have entered the realm of entertainment. But as a student, and department manager of a rapid-growing startup company, these clear-skinned, impeccably dressed anomalies still …
In an age of hyper-connectivity, the power and art of conversations is being lost. If true, I for one would argue that this is a tragedy. Conversations are not a simple exchange of information between people, they can be so much more. At times, they can be a process to clarify your own thinking, they can present an opportunity to …
As consumers, we’ve begun to pride ourselves on our self-sufficiency and cynicism. No longer victims of blatant advertising, it takes a lot more than a couple of catchy tunes and a billboard ten-storeys high to sell us a product. Effective advertising has always required a certain amount of nous, but marketers definitely face an uphill battle these days. Or at …
Content Marketing is one of the hungriest beasts in the world. Its never ending appetite for new and interesting content can swamp you with its demands. A lot of business owners worry that they won’t be able to find enough topics for their needs. They hesitate to jump into a content oriented marketing plan to engage with customers. As a …
Starting a business is always going to be hard. If it wasn’t, everyone would own a successful startup. And while it’s great to give things a red-hot go, there’s no shame in admitting when things just aren’t working out for you and your business. A successful entrepreneur requires a certain amount of stubbornness, but it can also be the thing …
Here at Amplify, we are all about the power of conversations – the impact that they could have on your personal or business growth, or how they could affect your life in both a negative and a positive way. Increasingly, I have realised how the media we consume prompts and fuels conversations about topics usually discussed behind closed doors. Warning: …
One of life’s awful truths is that suffering is inevitable for everyone. Each person you come across is experiencing some form of suffering in some way. Even Buddha, one of the universe’s most equanimous figures, espoused that ‘everything is suffering’. In fact, it’s one of the key teachings of Buddhism. But Buddha also believed that we can lessen our suffering, …
‘Personal branding’ sounds like one of those horrific marketing buzzwords that get bandied about frequently and aimlessly by just about everyone, and it can induce an eye-roll in many who hear it. But if you’re just starting out on your podcasting adventure, personal branding is something you’re going to have to get familiar with, and quickly. Personal branding is, in …
Dave Eddy is the CMO of Vicinity marketing agency and co-founder of Aussie caravan sharing community Camplify. He’s also a good mate of mine. Dave has succeeded in the rare feat of blending a laid back personality with legitimate business success. More recently he’s shifted his focus to include podcasting, which is why I had to sit down with him …
