Below you'll find a list of all posts that have been tagged as “authentic content”
Being a ghost-writer sounds like a cool job, doesn’t it? The writer haunts the words that you read, like something from a horror movie. The reality is only slightly less cool than a haunted book. A ghost-writer creates copy – which could be an article or a book – and their own unique voice disappears, like a ghost, into the …
It can be daunting meeting new people, let alone having to dive deep into their personal or professional lives during an interview. Personally, I used to hate just answering phone calls. I got a very rude shock in my university degree when I had to find and interview my own sources for news pieces, but luckily those experiences have helped boost my …
Glen Carlson is the co-founder, COO and director of Dent Global (the 9th fastest growing company in Australia). Glen has a truly impressive resume. He’s built a business worth more than $20 million dollars (with clients across Australia, Singapore, USA and Europe) and has developed himself into a ‘small business expert’. More recently he’s shifted his focus to podcasting, which …
What happens before you set up your podcast? Well, in episode 78 of Should I Start a Podcast, I had a great conversation with Tyson Franklin, AKA Dr T. Tyson is the author It’s No Secret… There’s Money in Podiatry, winner of the Queensland Telstra Business Award and a fellow of the Australian Institute of Management. He’s been on his …
Podcast foundations – just like any other topic has some basic principles. This episode of Should I Start a Podcast? features Ray Milidoni, host of The Razor Sharp Show, interviewing me about the podcasting world. Together, we explored the basic podcast foundations that are needed to create a podcast. And, no, you cannot skip these steps and think your podcast will become …
“What the secrets of successful podcasts?” is a question I get asked a lot. And, in a recent conversation with Jules Galloway, a naturopath and podcaster based in Byron Bay, Australia. I asked her about her podcast journey, why she got started and how it’s changed her business. What Jules shared with me made me realise just how can my business …
Digital marketing agency is today’s speak for encyclopaedia salesmen. I cringe as I write this. Primarily because we are an agency, and we secondly because it seems like I’m giving away the secrets of the industry. However as a digital marketing agency, we hear stories from our clients. About how they were promised the world and they just kept losing money. …
What do I mean by distribute your podcast? – You have a podcast and in Nicole’s words, “If 20% of podcast success is content creation – I’m ok. If 80% of podcast download growth is distribution – I need help.” Its true though as a podcaster, the hardest lesson I had to learn was that my work didn’t stop at …
Business networking is a nightmare waiting to happen. And, I know that this might land up becoming a controversial topic. But, I can’t tell you the number of times that someone has asked me, “Ronsley, which networking events do you go to”? Don’t get me wrong, I do go to events. But I’m not so sure that it should be …
One of the biggest challenges for content creators is coming up with content ideas for whatever it is they are going to write about or talk about. We tend to think that our content has to revolve around some earth shattering idea. I struggled with this for years and found content creation exhausting, struggling to find an idea for an …
