Podcast Foundation: The 3 P’s for Building a Successful One

Podcast foundations – just like any other topic has some basic principles. This episode of Should I Start a Podcast? features Ray Milidoni, host of The Razor Sharp Show, interviewing me about the podcasting world. Together, we explored the basic podcast foundations that are needed to create a podcast. And, no, you cannot skip these steps and think your podcast will become a success overnight! These three steps are vital to make sure your content that you create are on the best pathway to being heard. So here are the basic building foundations for your podcast

Podcast Foundation #1 – Purpose

Define your purpose is the main podcast foundation. Without your purpose being really crystal clear, sometimes the rest of your work will not even make any sense! This is the first step because it is the most important in building the foundation for a successful podcast. Identify what your podcast will look like and what value it will provide your business.

Ask yourself why you want to start a podcast and understand what role the show will have in your business. It’s easy to get caught in the moving parts of producing a podcast, but do not lose touch with your purpose.

Podcast Foundation #2 – Plan

Make a plan. Your plan needs to be thought through properly before even launching a podcast. People tend to get stuck at this point of planning, planning, planning and waiting for everything to be perfect. Although you need to map out where your show will go, you do not need to plan to the nth degree.

The most key aspect to this step is doing your research before launching your podcast. Research the topic of the show and see if there are other competitor podcasts out there. You want to provide content that is distinctive from what is already available.

Podcast Foundation #3 – Platform

Create your platform. After you have a purpose and plan, it is a good time to start thinking about branding and artwork. The first item that most of your audience will see is your artwork and it is the first item that you’ll need to develop. You’ll need to pay attention to the specs required by each podcasting distribution channel.

After you have your artwork sorted, focus on your podcast description, which can be thought of as the elevator pitch. Be pithy in telling future audience listeners why they should listen to your show. Your artwork and description together are the biggest tools at your disposal to draw listeners in.

Purpose. Plan. Platform. For those of you hoping to launch a podcast, those 3 P’s should be the framework for you to follow. If you already have a podcast going, use these 3 P’s to assess how you are doing and see if there’s room for improvement.

Picture Credit: Momo Image from CastAway Awards

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Author: Ronsley Vaz

Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.

He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.

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