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Creating a podcast that people connect with and want to download week after week is only one part of being a successful podcaster. Something that’s even more important than the podcast itself is marketing it to build your brand and audience. There are several avenues you can take to achieve cut-through; however, one area that’s sometimes overlooked and has a …
Podcasting is booming and audience numbers are skyrocketing. But if you’re only developing as a podcaster, or even if you’re already a regular podcaster but not seeing the growth that you’d like, just how do you plug into this potentially massive audience? Fortunately, come October, Travis Chappell will be jumping on a plane bound for Brisbane and the We Are …
When it comes to the future of work, nobody really knows what new industries will emerge and the skills that will be in high demand. You can, of course, listen do futurists, do research and try to hypothesise as best you can – but none of these are guarantees. There is a better, more certain way of preparing for the …
Influence is one of the key themes of this years We Are Podcast conference. And one of the keys to building influence is by connecting on a deep and personal level with your audience or tribe. So, just how do we do this? Well, this is where Angela Henderson comes in. We like to consider Angela as part of the …
Everyone has a profile on LinkedIn. If you’re a serious entrepreneur, it’s imperative. The platform is also a vital one for serious podcasters. It can be your most powerful tool when it comes to increasing your podcast subscribers. It can also be the best asset you have in wooing interesting and engaging guests to your podcast. On a recent episode …
According to School of Podcasting host, Dave Jackson, the same podcasting mistakes come up over and over again. If you want to avoid those common pitfalls, read on because in this article we’re sharing those secrets with you. #1 – Don’t Try to Copy Someone Else It’s natural to find inspiration for your segments from others. Who doesn’t want to …
Ken Okazaki is a speaker, director, author and consultant. He’s also someone whose personal branding video agency has a reputation for making videos go viral. On a recent episode of the Bond Appetit podcast, Ken shared plenty of info about his backstory, what spurs him on as an entrepreneur and how he achieves a happy work-life balance. He also got …
Bring up imposter syndrome and most people will smile and nod somewhat knowingly. Bring it up around a group of entrepreneurs and you’re almost guaranteed universal recognition. According to Wikipedia, imposter syndrome ‘is a psychological pattern in which people doubt their accomplishments and have a persistent, often internalized fear of being exposed as a “fraud”.’ For people who step out …
We Are Podcast isn’t only the first podcasting conference in the southern hemisphere. It’s not just a place for audio nerds and show-hosts to get together and share their love for podcasting. It’s an all-encompassing event for entrepreneurs, a place where like-minded individuals can gather to discuss issues facing business owners, marketers and others. One of the issues we’ll cover, …
Podcasting is in vogue, there’s no denying it. In 2018, there are a lot more people listening to podcasts than even a few years ago, but this also means that there are quite a few more people producing podcasts. This includes billion dollar corporations and media giants as well. Competition is a good thing though, it weeds out the stuff …
