Ken Okazaki is a speaker, director, author and consultant. He’s also someone whose personal branding video agency has a reputation for making videos go viral. On a recent episode of the Bond Appetit podcast, Ken shared plenty of info about his backstory, what spurs him on as an entrepreneur and how he achieves a happy work-life balance. He also got into some of the basic tips anyone wanting to make a viral video needs to know, and in this article, we’re sharing that advice with you.
What’s the basic formula?
With viral videos, there’s almost a standard protocol or a process that can be used for anyone who’s just getting started with video production.
- First, think about how you can structure your content in a video in a two-minute format.
- Within that time frame, what kind of hook can you deliver in the beginning that will get your audience to watch all the way until the end?
- Finally, you have to give a call to action and request something of your audience after watching your video.
That’s it! That’s the basic formula that will work every time.
Great! That sounds simple enough to follow. But how do I know what content I should have in my videos?
This is where you can stand out from your competitors. Because when thinking about a content calendar, most creators will following this thinking:
- What is my area of expertise? Well, I’m an authority on, for example, law.
- So, I’ll make really informative videos about law that will be resources for my audience of prospective clients.
But what happens generally here is people will make terribly long videos that they hope their audience wants to hear. The creators publish the videos to the web and wait around to see if their videos gain traction with an audience. More often than not, this strategy doesn’t work.
This is how you can be a viral video creator.
Draw a venn diagram in your mind’s eye. Imagine one circle is your realm of deep knowledge and your brand. The other circle is the realm of what people are looking for online. This is what questions people are asking and where their attention is being drawn. There’s a sliver of overlap of these two circles. The crossover of this venn diagram is where you should write your video titles from. Yes, start with thinking about video titles first because that’s the first thing people will read when they see a glimpse of your video, so in many ways it’s the most important part.
What are your future clients typing into their search engines? By approaching your video creation in this way, by beginning with the titles and then producing a video that aligns with that topic, you’ll get a much higher rate of views and engagement. More people will be interested and your successful results will have been yielded from your market research.
So, what are you waiting for? Get started in making your business’ videos go viral today!
Author: Ronsley Vaz
Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.
He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.