34. Volume: Alda Karen Revisited: The Forever Roommate

What kind of relationship do you have with your brain? After all, it is your forever roommate. Entrepreneurs are renowned for becoming stuck inside their heads, for better or for worse. Sometimes, just a simple switch in how you think can not only change how you view yourself, but also the way you perform.

This is The Psychology of Entrepreneurship,

a highly produced audio documentary style, revealing series that follows Ronsley Vaz and his guests, as they strive to go inside & unravel the inner workings of the mind of an entrepreneur, artist, athlete, academic; to decipher what is the psychology of our decisions.

If you are an entrepreneur (BTW we consider that mothers are the original entrepreneurs) and would like to understand why we do certain things in certain situations, and if small changes in thinking can deliver massive amounts of results in success and happiness, then this podcast is for you. 

In this exclusive volume of The Psychology of Entrepreneurship, we’re revisiting Ronsley’s conversation with Alda Karen from Volume 03. We’ve woven in excerpts of newer volumes to get a broader picture on the common thought patterns and behaviours between entrepreneurs.

Alda has always had an entrepreneurial spirit. At the age of 13, she received her first sponsorship. By 19, she was a VP of sales and marketing at Sagafilm, the most prominent film production company in Iceland. Safafilm is known for creating blockbuster hits like Star Trek: Into Darkness and Christopher Nolan’s Interstellar.

As her notoriety grew, she began lecturing about sales and marketing, which led to her becoming the Founder and CEO of AK Consulting. Before she knew it, she was consulting thousands of entrepreneurs about mental health, mindset and habit building within business and life, and hosted four sold-out masterclasses.

Now she lives in New York where she runs a consulting firm and a company that specialises in virtual reality solutions for mental health.

In this volume, Ronsley and Alda go deep into the relationships we have with our brains and bring a unique perspective on the questions we should be asking ourselves. She explores how she learned to recognise incredibly unhealthy thought patterns and why time means nothing when it comes to delivering on your dreams.

Other insights from this volume:
  • What makes you cool? 
  • Why Alda’s relationship with her brain changed
  • Why you shouldn’t worry about time when it comes to personal growth
  • How Alda makes Imposter Syndrome work for her 
  • How to positively trick your brain using virtual reality
  • The Post-It Note that Alda kept beside her bed that resulted in a sold-out stadium
  • What entrepreneurs should be asking themselves
Links & Resources:

Alda Karen: LinkedIn

Alda Karen: Facebook

Alda Karen: Instagram 

Volume 02 – Dr Sherry Walling

Volume 16- Darin Olien

Volume 20- Rich Litvin

Volume 18- UJ Ramdas

Volume 19- Mark Fisher


Research paper: The imposter phenomenon in high achieving women: Dynamics and therapeutic intervention, by Pauline Rose Clance and Suzanne Imes

Author: Ronsley Vaz

Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.

He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.

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