Volume 18: UJ Ramdas: Knowing What You Really, Really, Really Want

So many entrepreneurs measure success monetarily. But that isn’t the end result we should be striving for. Success is about reaching a goal, doing the work and making it to the finish line with your dreams and integrity intact.

If success is about getting what you want, how do you know what you want? And how do you differentiate between what you want and what you really, really, really want?

Welcome to The Psychology of Entrepreneurship, a candid and revealing series that follows Ronsley Vaz and his guests, as they strive to unravel the inner workings of the entrepreneurial mind and explain why even the most successful among us experience Imposter Syndrome. 

If you are someone who is holding back, feeling unworthy of your success or questioning your competency as a professional, this podcast is for you. 

UJ Ramdas isn’t shy about defining what he wants. In fact, he believes that making that clear definition is what saves you from living with regret, what he calls “the worst emotion in the world”. 

UJ is the co-creator of The Five Minute Journal, a “gratitude journal on steroids”, which has sold 500,000 copies worldwide. I’ve been gifting this journal and using it myself since before I even knew who UJ was. He’s also the co-founder of Intelligent Change, a company that creates tools for people to help realize their ambitions and become wiser, more productive, happier versions of themselves.

In this volume, UJ and I discuss how his profound sense of self and recognition of what he did and didn’t want for his life propelled his success. We also explore the concept of pain and why UJ views suffering as a choice. 

Also featured in this volume:

  • UJ’s history of conflict with authority
  • How a cold shower can set up your whole day for success
  • Why UJ changed his name
  • Why you should ask yourself “What needs to happen for that to happen?”
  • How UJ is a “sniper” in decision making
  • How contrast brings perspective
  • Why regret makes fear look like a joke
  • What success is really about






The main objective of this audio project is to bring together entrepreneurs who share similar values, for creators to find a place to have these kinds of conversations and not be judged and for artists who are looking to commercialize their art. 

For access to full-length interviews and access to that place go to mustamplify.com/poe and click the button.

If you’d like to provide listener feedback or suggestions for podcast volumes or guests feel free to leave these suggestions at mustamplify.com/poe


Author: Ronsley Vaz

Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.

He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.

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