It’s amazing the ability some people have to say something profound in just a few words. A well thought-out line or neatly packaged philosophical point is a truly unique art form. And it’s a valuable art form because these soundbites can be incredibly sticky. Think about it, you probably sat through endless lectures at university or in school. You also …
Audio Marketing – What Is It and Should Your Business Care?
“Audio marketing. What is that Ronsley?” Every time I say we are the world’s first audio marketing agency, I get this question. And the more I think about it, the more I realise that haven’t written about it. Well, apart from a whole book on the subject of audio marketing for business … 🙂 How can you create a marketing system …
Written a Book? 5 Reasons Why Most People Wont Read It
This book topic is a bit depressing but I have written a book just recently and am writing from experience. I’ve given away over 100 copies. I know that only a few, maybe 5, of them have been read cover to cover. I include my mum and dad in that 5. I know that my wife started reading the book and …
Record an Audiobook – Why You Should as an Author in Australia
Record an audiobook. This is probably a biased view of the world. Actually, it is. I have been an Audible member for the last 7 years. And here is proof … As a brand new author, one of the first things I looked at in Australia was what were my options to get my audiobook out into the world as …
Audio Can Start a Movement
Every single change in human history can be traced back to a single point where a speech altered the way we saw things. Just think about the big shift in the way we saw race and skin colour, and the ‘I have a dream’ speech. Speech changes us We’ve changed the whole direction of the human race with speeches. And …

A Podcast Helps Grow Deeper Relationships
When I think about all the guests that I’ve had on my show, I’ve interviewed over 200 really successful, awesome people, and they range in terms of what they do, from people with multi-million-dollar companies to people who are just starting off but have had some amazing success. They have all these diverse areas of expertise, from the Director of …

A Podcast Enables Deeper Connection
You can share so much through audio, and deliver it in your own authentic voice. Every business owner knows exactly why they started their business. They know exactly what motivated them to put everything on the line, and go through the ups and downs, and no one can explain that better than they themselves. They know what makes them different. …