3 Secrets of Successful Podcasts: How can my business use a podcast?

3 Secrets of Successful Podcasts: How can my business use a podcast?

“What the secrets of successful podcasts?” is a question I get asked a lot. And, in a recent conversation with Jules Galloway, a naturopath and podcaster based in Byron Bay, Australia. I asked her about her podcast journey, why she got started and how it’s changed her business. What Jules shared with me made me realise just how can my business …

Digital Marketing Agency: 5 reasons to not work with one

Digital Marketing Agency: 5 reasons to not work with one

Digital marketing agency is today’s speak for encyclopaedia salesmen. I cringe as I write this. Primarily because we are an agency, and we secondly because it seems like I’m giving away the secrets of the industry. However as a digital marketing agency, we hear stories from our clients. About how they were promised the world and they just kept losing money. …

Distribute your podcast and 10 ways to market it too

Distribute your podcast and 10 ways to market it too

What do I mean by distribute your podcast? – You have a podcast and in Nicole’s words, “If 20% of podcast success is content creation – I’m ok. If 80% of podcast download growth is distribution – I need help.” Its true though as a podcaster, the hardest lesson I had to learn was that my work didn’t stop at …

Business Networking: Why your business nightmare is hiding at the next event

Business Networking: Why your business nightmare is hiding at the next event

Business networking is a nightmare waiting to happen. And, I know that this might land up becoming a controversial topic. But, I can’t tell you the number of times that someone has asked me, “Ronsley, which networking events do you go to”? Don’t get me wrong, I do go to events. But I’m not so sure that it should be …

Content Ideas: Do you struggle to come up with ideas for your content?

Content Ideas: Do you struggle to come up with ideas for your content?

One of the biggest challenges for content creators is coming up with content ideas for whatever it is they are going to write about or talk about. We tend to think that our content has to revolve around some earth shattering idea. I struggled with this for years and found content creation exhausting, struggling to find an idea for an …

The top 8 podcasting quotes that will make you believe in the medium

The top 8 podcasting quotes that will make you believe in the medium

In my pursuit of moving the podcasting industry forward, I’ve had the pleasure of having long conversations with existing podcasters about their podcasting journey. I believe and they believe that every business needs to and should have a podcast as demonstrated by these podcasting quotes. I believe in the power of someone listening to your voice. I believe in the conversation. …