When you really think about it, 90 days in the business world isn’t that long. Increasing your websites’ traffic by thousands in such a small amount of time seems baffling at best, so how did Mel Telecican do it?
On a recent episode of Should I Start a Podcast, we shared Mel’s insightful speech from We Are Podcast, 2015. She explains that the increased traffic to her new website was ultimately down to her podcast. Whilst writing her new, long overdue book, she felt imparting her own unique experiences, knowledge and strategies wouldn’t be relatable or possibly work for others. She needed some kind of validation that her strategy wasn’t just applicable to her strife within business. In a bid to get those queries answered she started her podcast, The Customer Centric Show. Mel started seeing incredible results, with 10,000 new listeners in just 90 days and a rapid spike in web traffic.
Here some key points based on Mel’s podcasting experience.
Solidifying Your Knowledge Within Your Industry
Although this may seem like an obvious point, having a solid knowledge base around your niche is what will draw in listeners, potential clients and organic traffic towards your website. The very reason Mel started her podcast was to tackle questions and concerns that she needed answering from within her industry’s community. By reaching out to her community, asking industry experts and addressing those difficult topics she increased her own industry knowledge and became a forerunner within her niche, regularly hitting the #1 spots on iTunes in all her categories.
Talk to Industry Experts
Surprisingly, your industry peers and experts can be incredibly accommodating, and willing to impart their own knowledge and expertise. By approaching fellow entrepreneurs and interviewing them on your show you get to have the fact finding conversations and ask the burning questions for yourself and for your listeners too. The information you will be receiving will also be a contemporary snapshot of exactly what is and isn’t working, as well as gathering varying points of view and fresh insight that listeners will appreciate.
Downplay Your Marketing and Focus On Your Podcast
Mel found that although her marketing strategy was lacking, she was receiving large swathes of website visits predominantly because of her podcast’s performance. By developing a multifaceted, engaging podcast that addresses audience’s needs you will inevitably gain traction within your sector, therefore naturally increasing your website’s traffic. Taking advantage of tools such as Google Analytics and Alexa, you can monitor the traffic flow to your website, but also compare your site’s overall ranking to other brands. Mel found that her own website was ranking higher compared to other big brands that spend inconceivable amounts of money, time and energy on marketing, to bring in new customers to their web pages. Just create the best show you can, and be consistent, it will naturally flourish.
The points mentioned are some of Mel’s personal experiences that helped drive new traffic to her website.
Author: Ronsley Vaz
Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.
He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.