For many of us in business, technological disruption and change is coming thick and fast. It’s challenging, but it’s also one of the things that attracts me to the podcasting and audio marketing space. It’s constantly evolving – fast. And that’s fun.
The problem with this constant need to innovate, adapt, pivot and change is that we can lose sight of what the market actually wants and needs, and instead get caught up in our own bullshit.
Enter The Inimitable Gary V
This was driven home to me by one of my entrepreneurial heroes – Gary Vaynerchuk. I had the fantastic opportunity to meet him in his offices at a time when my thoughts were thick with where we as a business were headed in the future.
After a while in our conversation, Gary turned to me and gave me one of those slap in the face, thank-you-sir-may-I-have-another moments. Not to mention a lesson I’ll never forget.
Let me paraphrase Gary here: Hey, Ronsley, I have this feeling that you think that the market owes you something because you were the first to market. The market doesn’t owe you anything. You just have to be better than what you did before.
This thought stopped me in my tracks – the market doesn’t owe us anything.
As a team at Amplify, we’ve been the first to everything. We’re the movers and shakers always in front of the pack. We’ve got the future of the industry figured out and the market will follow us anywhere. And this is where the problems can arise – this sense of entitlement, a sense the market needs to give you something in return. Heads up, it doesn’t.
Lose The Sense Of Entitlement – You’re Market Will Thank You For It
It’s very easy to fall into the trap of entitlement and not even know that you’re there. And it’s typically here when people start justifying their own bullshit. Just because you’ve been working hard on a new product, on a new campaign, on a new whatever, and you decide you deserve success doesn’t mean the market will conspire to give it to you.
Ultimately, it’s ego driven. To avoid the trap of entitlement, you personally, and as a business, need to step outside the ego. All you need to do is be aware that it exists. The quicker you accept it, the quicker you can move on. And believe me, after several business failures, it still surprises me how the universe finds ways to humble you if you don’t.
Author: Ronsley Vaz
Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.
He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.