Knowing your niche when developing and marketing your podcast can go a long way to making all your hard work pay off. But how do you identify your niche?
Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more.
If you have a podcast that caters to a specialty market, are in the beginning stages of developing one, or would just like to learn more about identifying your particular niche, this is the episode for you.
On this episode of Should I Start a Podcast, we are treated to an informative talk by Clint Salter, the CEO and founder of the Dance Studio Owners Association and the host of the Transform My Dance Studio podcast.
Clint has been around dance for 21 years and started his own studio at 16, which he later sold a few years later. Clint is the perfect example of identifying a niche and dominating it. He uses all his dance studio knowledge to help others in the same field grow and expand their businesses.
Clint stresses the importance of finding your niche in the podcast world so that you can market to your specific audience and reach the type of people that can benefit from your message the most.
Also in this episode:
- Clint’s unique journey into the dance studio business
- The biggest mistakes businesses make when marketing
- How to identify your niche and dominate it
- The three ways to use your niche
- How a podcast helps grow your business
- Why you should always be curious as a podcast host
- Why you should write down your goals
- How knowing your strengths can help define your goals
- How to get to know your market
- How to build relationships and why it’s crucial for a podcast
Author: Ronsley Vaz
Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.
He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.