168. Laura Petersen on Hitting the Best Sellers List, Finding the Perfect Podcast Guest and Writing with Personality

Writing a book can be one of the most rewarding things you can do  – but completing this monumental project might not be as difficult as you think.

Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. 

If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.

If you run your own podcast — or are thinking about starting one — then you need to learn how to write in a way that portrays you as the expert you are and convinces people to listen to your program. On this week’s episode of Should I Start a Podcast, writing coach and copy guru Laura Petersen gave us her top tips for writing effectively, selling your book and finding your personal freedom. 

Laura is an established writer, coach and educator with a hit podcast called “Copy That Pops” and several bestselling books, including Copywriting for Podcasters and Permission to Write a Brand Building Book for Podcasters. With plenty of enthusiasm, Laura has a lot to say about how writing can lead to success for any entrepreneur. 

You don’t want to miss this podcast, which also includes:

  • Why you are ready to write a book
  • How to get your book to bestseller status
  • The importance of unlearning everything you know about writing
  • How to find what’s important to you and turn it into a business
  • How writing a book leads to more business opportunities
  • What Laura has learned from visiting 41 countries
  • The value of picking the right podcast guest
  • The best ways to give your writing personality


Laura Petersen – LinkedIn
Laura Petersen – Twitter
Laura’s Books on Amazon

Author: Ronsley Vaz

Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.

He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.

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