164. Jason Skinner on the Failure Rate of Podcasts, the Importance of SEO and Managing Expectations

Finding a way to connect with your audience and make an income from that connection is like finding the pot of gold at the end of a rainbow.

Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more.

If you’re thinking about starting a podcast, or simply looking for a better way to get your message out to your audience, then this is the podcast for you.

On the latest episode of Should I Start a Podcast, I had the pleasure of speaking to Jason Skinner. Jason is host of Business Made Easy as well as a professional business coach and accountant. In short, he’s the guy you want to talk to if you’re trying to use podcasting to promote your business

Jason is host of Business Made Easy as well as a professional business coach and accountant. He’s devoted his entire career to helping fledgling businesses find their niche, both in their own industries and in the chaotic world of podcasting.

He has quite a bit of advice on how to turn an idea into a show that you can sustain for years. Don’t know where to start with your show? He can help you out.

During the episode, Jason and I talk about:

  • The complex background work that goes into podcasting
  • Why so many podcasts fail
  • Mapping out your podcasting journey
  • Why you shouldn’t focus on podcast statistics
  • The importance of SEO and keyword research
  • How podcasting can build trust with your clients
  • Managing expectations for your show
  • Jason’s top rule for keeping yourself sane while podcasting


Business Made Easy
Skinner Hamilton Accountants – website
Jason Skinner – LinkedIn

Author: Ronsley Vaz

Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.

He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.

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