Social media has grown from it’s infancy where merely having a presence and connecting with an audience allowed businesses and brands to harness a new avenue of advertising. Now, those that succeed in using the power of social media do so through the creating and fostering of their own online communities.
Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest line-up, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you.
If you’re ever seen the Merrymaker Sisters — Emma and Carla Papas — you know that they have big personalities. They’re excited, passionate about wellness and happiness and love finishing each other's’ sentences.
Building a community for their brand might’ve come naturally to them. But there are quite a few tips and tricks they learned along the way, most of which came from making mistakes.
On this episode of Should I Start a Podcast we bring you the presentation by Emma and Carla from the stage of We Are Podcast 2017. They tell the story of how they went from nine-to-fivers to managing a dedicated community of health and wellness enthusiasts that makes them excited for work every morning.
Watch the video of their talk to learn about:
- The importance of keeping it real
- How to build trust with your audience
- Getting people to go from freeloading to paying for your products
- How to not burn yourself out
- Why Emma and Carla frequently meet up with community members
- The benefits of “detachment”
- Why you should cherish your more difficult members
If you want to be proud of the voice you’re sending out into the stratosphere, download the comprehensive 81 Point Checklist here and get ready to launch your audio marketing machine.
Author: Ronsley Vaz
Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.
He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.