145. Directing Organic Traffic To Your Podcast, Avoiding Perfection and Seeking Advice From Your Community with Tracy Harris

Parenthood and the hectic world of entrepreneurism often conflict with one another. Navigating your entire business around naps and feeding time just might not seem like an option. But, what if you had a good strategy in place, one you can look towards to help boost your business into a strong, rewarding direction and not steal all your time away from your family?  

Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest line-up, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you.

In this episode of Should I Start a Podcast, I had the pleasure of speaking with Tracy Harris, the CEO and founder of Mums With Hustle, the educational platform aimed towards entrepreneurial mothers. Her current role is labelled as Instagram Strategist, Online marketing mentor, Podcaster and online community builder – but she is so much more than that.

In just 3 short years, Tracy managed to build an online community of more than 60,000 female business owners, all of them coming to her for invaluable advice on how to balance being a mother whilst venturing into entrepreneurism. Her Top 10 ranked business podcast, Mums With Hustle, is a hugely informative resource, and with nearly 200 episodes to catch up on and multiple ecourses and ebooks to turn to, you’ll have an outstanding marketing strategy in place in no time.

This week’s episode explores how Tracy has created such a safe space for female entrepreneurs, and the surprisingly honest reactions she gets from her audiences. The topics we also cover include self-love, and the challenges mothers can face returning to work.

Also featured within this episode:

  • The evolution of Tracy’s podcast
  • How to find out what your audience wants
  • Instagram, the primary marketing tool
  • Ditching perfection, and taking on the challenge
  • What is ‘mother’s guilt?’
  • Properly defining the word ‘Hustle’ – What it means to Tracy
  • Managing your time, and the 3 day work week

 

Links:

Tracy Harris – LinkedIn
Mums With Hustle – Website
Mums With Hustle – Facebook
Mums With Hustle – Instagram

Author: Ronsley Vaz

Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.

He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.

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