111. Ronsley Vaz on What Makes Engaging Content, How to Build Trust with a Client and the Power of Audio

On Should I Start a Podcast, we usually have the pleasure of listening to Ronsley interview his guests, speaking with industry experts to get their insight on content marketing and how to make it in the podcast world.

But for this episode, the tables are turned. Ronsley was recently interviewed by Steph Taylor for the Socialette podcast, and the two talked about everything from Ronsley’s long journey into podcasting and starting Amplify through to what he’s learned from mistakes made along the way.

If you know Ronsley — or even if you don’t — this podcast is an insightful look into how failure can sometimes lead to incredible success.

The episode covers:

  • How Ronsley went from being a software engineer to starting his own business
  • How he pulled himself out of being $400,000+ in debt
  • Why being good at your craft might not necessarily mean you should start a business
  • Ronsley’s initial Amplify tactics — which involved not spending any money on the business
  • How to maximize your content
  • Why business is all about trust
  • How not to let your content become forgotten amid the noise
  • Amplify’s tools for content creation and business engagement



Steph Taylor
The Content Amplifier

Author: Ronsley Vaz

Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.

He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.

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