Addendum 02: David Burkus Unabridged

It’s a given that connections are important, particularly when it comes to business. But, the way we have been networking certainly needs a rethink. So, maybe it’s time to ditch the discrete business card exchange at dinner parties and build up our universes through the networks we already have.

Welcome to The Psychology of Entrepreneurship, a candid and revealing series that follows Ronsley Vaz and his guests, as they strive to unravel the inner workings of the entrepreneurial mind and explain why even the most successful among us experience Imposter Syndrome. 

If you are someone who is holding back, feeling unworthy of your success or questioning your competency as a professional, this audio documentary is for you.

Who is David Burkus?

David Burkus is a quick-talking, high energy one of a kind entrepreneur. He’s the sought after keynote speaker with a couple of TED talks under his belt, both of which have been viewed over 2 million times. 

He’s presented in front of leaders of Fortune 500 companies such as Microsoft, Google, and Stryker as well as the future leaders of the United States Naval Academy, while somehow finding the time to grace the airwaves as the host of the award-winning podcast Radio Free Leader. 

When David’s not speaking you can find him writing articles for the Harvard Business Review and Inc. magazine. His literary skills have been put to use, as he has become a bestselling author with his three books, ‘Friend of a Friend,’ ‘Under New Management’ and ‘The Myths of Creativity.’  

His work has been featured in Fast Company, the Financial TimesBloomberg BusinessWeek and “CBS This Morning.” 

In this addendum of the Psychology of Entrepreneurship, Ronsley and David enter into the modern era of selfies and social media. They look at how networking’s reputation has been thoroughly sullied, but there’s a way to bring it back. They also look at why we need to go back to traditional ways when it comes to connections. 

Also featured in this addendum:

  • The simple formula of a successful business
  • The selfie culture and how we’re missing the connections
  • David’s version of scaling
  • The illusion of success and 
  • Why you should think about your community over optimisation
  • The dangerous lure of comparison traps
  • How David conveys success to his kids
  • The sullied realm of networking and why you should keep it small
  • What David wants as his ideal legacy
  • The questions that people should be asking, but they’re not
  • How culture changes the way we’re connecting
  • What’s up next for David


David Burkus: Website

David Burkus: LinkedIn

David Burkus: Facebook

David Burkus: Twitter

David Burkus: TEDx Talk: How to Hack Networking

Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career

Under New Management: How Leading Organizations Are Upending Business as Usual

The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

The main objective of this audio project is to bring together entrepreneurs who share similar values, for creators to find a place to have these kinds of conversations and not be judged and for artists who are looking to commercialise their art. 

For access to full-length interviews and access to that place go to and click the button.

If you’d like to provide listener feedback or suggestions for podcast volumes or guests feel free to leave these suggestions at

Author: Ronsley Vaz

Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.

He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.

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