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37. How food fuels this entrepreneur of 18 businesses and #TheInstagramExpert with Sue B. Zimmerman

37. How food fuels this entrepreneur of 18 businesses and #TheInstagramExpert with Sue Zimmerman

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Sue B. Zimmerman, aka the #SueBZimmerman and #TheInstagramExpert, is a master at Instagram for Business. She teaches entrepreneurs, business execs, and marketing professionals how powerful Instagram for business can be. Sue B. is the founder of the online Instagram course Insta-Results, the author of the #1 eBook Instagram Basics for your Business, a Speaker and Business Coach. She also is the founder of SueB.Do & Sue B. Zimmerman Enterprise.

Sue is a Nutrition major and because Instagram rules social media when it comes to food, I decided to get Sue on the show to talk about Instagram and her view on food. She is an entrepreneur and a very good one at that. She goes into great detail on how she goes about eating healthy on a regular basis to sustain her focus and energy.

In this episode we talk about:

  • Instagram and how she got into it – how future generations dictate trends
  • How she used Instagram to grow her revenue by 40%, including her strategies
  • She has 18 different businesses – this chick is killing it! 
  • How she was involved in creating Crocs
  • How to start and maintain your Instagram account and what your visual strategy should be
  • Why Instagram is the social medium for food
  • What an egghead really is!
  • The top 3 things that she believes every entrepreneur should do to perform at their peak
  • What you should do to eat healthy when you travel

Nutrition and Meal Plans

What foods to avoid

  • Airport food
  • Nutrient 
  • Milk
  • Ice cream

What foods to actively seek out

  • Kale
  • Almond milk
  • Spinach
  • Egg whites
  • Avocados
  • Bananas 
  • Dark chocolate

Sue’s fondest food memories

Sue’s grandmother and her matzah balls soup … and the smells around family thanksgiving. 

Exercise Routine

Walks on an everyday 

Cooking tips

  • Get someone else to shop for you
  • Make something that would last 3-4 days 

Quick food ideas

  • Breakfast – pesto and eggs with avocado on toast


Know more about Sue 

Who would you love to have dinner with and where?

With me!! (whaaa!!??) and have me cook for her in Brisbane.  

Last meal on the planet?

Hot Fudge Sundae IceCream 


  • Drafts – App to crop images into a square
  • Canva – web based tool to create great visuals  

Where to find Sue


Author: Ronsley Vaz

Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.

He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.

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