177. How to Reverse Engineer Your Authority Content with David Jenyns

David Jenyns’ impressive journey begins as an author and coach to hundreds of day traders back in his early twenties. Having an analytical eye from stock market trading, he quickly learned to see – and snap up – business opportunities all around him. His business experience spans from one-off windfall projects, such as selling the Melbourne Cricket Ground (MCG), developing and franchising retail stores, building multi-million dollar portfolios of over 500 domains and websites, to turning his real-world promotional skills into successful online marketing systems.

Some years on, David’s focus is now on his renowned SEO and web video companies, Melbourne SEO Services and Melbourne Video Productions, who together help businesses grow through innovative online marketing systems. David is now also the founder of systemHUB.com. Recognised as a high achieving entrepreneur and online marketer, David has been a keynote speaker at countless conferences and seminars, as well as featured in dozens of publications, including Australian Financial Review and Smart Investor and other media such as Nova radio and Channel 9’s Today Show.

In this episode we talk about:

  • David Jenyns’ first big entrepreneurial breakthrough
  • How David knew there was an opportunity for him
  • How important product market is before we invest in an idea
  • The hard work of starting a business
  • How you need to be a little bit crazy to be an entrepreneur
  • Knowing your strengths
  • Trading systems, money and emotions
  • Systems being a valuable asset in business
  • Knowing where is a good place to start
  • What makes it hard to start and implement systems, and build a team
  • David Jenyns’ new book – The Simple System for Building Your Brand Sales and Credibility – Authoritycontent.com
  • Promoting, sharing and getting an ambassador to promote the book

Nutrition and Meal Plans

David’s fondest food memories

“So, one of the very first events that I went to back in early 2000 was Anthony Robbins’ ‘Date with Destiny’ up on the Gold Coast. He talked about creating this juice that was almost food. He used to start his day with it. To make it, you take broccoli, get some celery, tomatoes, some… what else is in there? I usually put chilli, a little bit of lemon, pop it in a blender and blend it all up.  I used to call it – or still do call it – ‘slop’. You don’t blend it down to a point where it’s like a juice, it should be chunky. It is like a cold soup that you have to eat with a spoon and then you usually put some raw almond on top. I don’t eat it every day like I used to but that really was my piece of food to start the day.

“Initially, I wanted to be a chef – that was my dream when I was younger.  I love to cook. I don’t know if I am as quite as good at putting people before myself as much as I used to be but I remember, I used to have this thing.  I cooked meals for the family and I would always give everybody else the best meal, as far as the way it would either look or the way it would come out, and then I would always give myself the worst meal.”

Know more about David Jenyns

Who would you love to have dinner with and where?

“I’ve just recently finish listening to the audio biography of Elon Musk by Ashlee Vance.  It’s really a good book.  And it got me to appreciate his story a lot more and what he has managed to build. I think that would be interesting.  I mean, along those lines of different entrepreneurs, I think probably Steve Jobs. I think he’d be another interesting one to sit down with.  Richard Branson, I think.  That’s probably from the entrepreneurial space.  Yeah, early influences, maybe Anthony Robins.  He’d probably be good as well.

“I think I would like to have it in Spain.  Maybe like one of those mac daddy houses that are built into the sides of a rock-face overlooking some city and maybe some water behind it. And we’re at the pools, something like that. And it’s the end of a hot day.”

Last meal on the planet?

“I would have to make myself a glass of slop.  I’ve got a soft spot at the moment for foshodo.”


Where to find David Jenyns

Author: Ronsley Vaz

Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.

He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.

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