138. The Not So Freaky University Professor James Tuckerman and the Power of Online

James Tuckerman is one of Australia’s most accomplished digital publishers. He’s an entrepreneur, angel investor, consultant, coach and public speaker. He is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parents’ home. He was then 26 years of age. In 2004 and 2005, he was named Best Small Publisher in Australia by the ABA (now Publishers Australia).

In early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. Within six-months, AnthillOnline.com was listed by Nielsen Online Ratings among the Top 50 Business & Finance websites in Australia. Since then, he has launched numerous digital ventures and helped other companies, large and small, make the transition online or helped them significantly improve their online commercial outcomes.

In this episode we talk about:

  • How did he balance managing Anthill Magazine and NSF since the two started
  • Being rewarded as an entrepreneur and going up to the next level
  • Motivating Factors in determining Success
  • Getting results and feedbacks and producing something
  • The importance of Attitude to succeed
  • Imagining something and create what you imagined
  • The Entrepreneurial spirit
  • How Anthill has been an inspiration by letting people know that they can do it
  • The power of imagination and pushing what we thought is possible
  • Fueling the right way as an entrepreneur In terms of doing things to get done
  • Live to eat or eat to live
  • How James balances his remaining breaks at work
  • Giving time to separate from challenges or work tasks and focus on foods
  • Meeting people over the table and bring them together
  • The importance of breakfast that something to be enjoyed with the family
  • James coffee consumption
  • His childhood get together with his family
  • The importance of never wasting foods
  • The idea that people left wanting
  • What’s coming up for Anthill magazine
  • The Not So Freaky University and how it is now growing global very quickly

Nutrition and Meal Plans

James’ fondest food memories

“I have to say, Paleo diet all the way, sausages, chops, seafoods. Our family get together were more around the pool or the beach.”
“I never have had a coffee until the age of 22. Then I discovered other side of coffee consumption. Growing up, I can’t really say that I was much of a foodie. It was only after travelling probably in my 20’s that I went “wow, interesting stuff is out there.”


Know more about James

Who would you love to have dinner with and where?

“The people that I would really like to break bread with are the people who have probably come and gone. Either some cool people from history or even just loved ones. I love to talk to my grandfather about business sometime. Interesting that this is a podcast about entrepreneurship and food. It would be wonderful to catch up with my grandfather who used to run an advertising agency and talk with him about business and some of his favorite food. He was a lover of food.”
“I would love to have a sit down with the president of China in a context where I knew that I would not get in trouble. But sharing some of my views about the way that I think that he should run his country because it is quite literally, it is the largest economy on the planet with a lot of people and of the next ten years it could go different in two ways. And I love to have that conversation with someone who really counts.”

Last meal on the planet?

“I do love pork belly especially when it is infused with some other cultures way of doing it. So if I’m like in a Malaysian restaurant or whatever restaurant it’s going be and I see pork belly on a menu, I think I want to have and they’re going do it. I think I have dreams about it. The vegetarians listening are probably not going to agree with that.”

Where to find James


WEBSITE: http://anthillonline.com/


Twitter:    https://twitter.com/jamestuckerman

Linkedin: https://au.linkedin.com/in/jamestuckerman

Author: Ronsley Vaz

Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.

He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.

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