We all want to be successful with any venture we take on, and with so many things to consider, having a small piece of guidance from a successful entrepreneur is a huge relief.
On a recent episode of Should I Start a Podcast, we shared marketing maestro and successful podcaster, Tim Reid’s keynote speech from We Are Podcast 2015. In it, he shared with us some incredible approaches to building a successful podcast using some of his own success secrets, and in this article, I’m sharing with you four of the highlights.
Understanding Why You Are Creating Your Podcast
One of the key elements and pivotal steps you need focus on in order to make your podcast a success is understanding your ‘why.’ For many, including Tim, it’s a need to present something to listeners that adds value to a specific community or niche. For others it could be storytelling, seeking to create episodic stories to enthral their audience. Looking at what motivates you and why you are doing what you are doing is hugely powerful. It strengthens the reasoning behind it all, and solidifies the motives in your head.
Be Curious, Ask Questions
We all know that curiosity killed the cat, but within the podcasting realm, it can be hugely beneficial. If you opt in for a more interview style podcast, then this is something that you should have in your cache. Tim calls it the Rabbit Hole Theory. As you start to press your interviewee, you can begin to explore other avenues which mean that you really can start to delve deeply through conversation and get to those gritty answers that your audience will appreciate.
Being quiet and holding onto an awkward pause may seem like you’re creating dead air, something that in radio is an ultimate sin. But, in podcasting when interviewing someone, refraining from intervening can encourage your guest to take action and begin or continue the conversation voluntarily. You will see that you start to enter new conversational territory when they’re left to their own devices.
Commit To Your Podcast
Committing can be one of the hardest parts with starting your podcast, but it’s a big contributing factor to your podcasting success. Setting expectations early on and informing your audience when and where they can find you each week is crucial. Implementing a strict deadline can be a huge motivator to staying on course.
However, as an aside, Tim advises that staying away from your podcasts’ analytics for six months can also be a benefit in your route to committing. By doing this you can just focus on producing great content and delivering upon your promised schedule.
By building up an idea of what you want to achieve with your podcast you can start to make the necessary moves to ensure your podcasting success. Tim reminds us that podcasting is a marathon, not a sprint – it takes time to develop and maintain.
Author: Ronsley Vaz
Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.
He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.