Everyone knows how important culture is for a business, but not many people can explain why, and even fewer know whether they’ve got a good culture in their own workplace. Put simply, the culture of a company can be described as the company’s personality.
Having a good company culture does a number of beneficial things for your business. It can encourage better relationships between workers and upper management, increase the marketability of your business by making it more appealing for prospective new hires, improve productivity of all workers and, most importantly, make your work a great place to be every day. So, if you’re trying to create a better culture, what are some of the main aspects? And how can you achieve them? In this article, we’re looking at five of the top must-haves every company needs to build a better culture.
- Having open lines of communication
The best way to start making a better company culture is by encouraging honest communication among yourself and your team members. Trust includes being able to minimise your own intervention with the day-to-day tasks of your team. Feeling as though they’re being micromanaged by a helicopter boss can build resentment among workers. Trust your employees to do their job, and give them the opportunity to come to you for help should they need it. Establish frequent weekly or fortnightly ‘check-ins’ where you can make sure everything is running smoothly and your team can come to you with any issues they’re facing.
- Creating a motivating work environment
This starts with you, the head of the company. As the leader, you have to set a great example of the behaviours you want to see in your employees. If you slack off, arrive late or generally just don’t care, your workers will pick up on that and mirror the same attitude. Conduct yourself as you’d like your team to, because by giving your business and team members attention, respect, trust and support, you will encourage the same in them. They’ll know the status quo of the company and will strive to uphold it. Between you all, you will be able to create a culture of motivation and inspiration.
- Providing positive incentives
The ability to bring out the best in your employees can sometimes feel like hard work. Cultivating a better company culture can do that for you, especially when you provide the team with positive incentives that give them rewards when they work to the best of their ability. Some effective incentives include monetary compensation like bonuses and/or raises, recognition of hard work with praise and acknowledgement of achievements, rewards such as gift certificates or paid time off, and collective group incentives like company parties, retreats and celebrations.
- Encouraging growth and employee development
Professional development is something that many employees are searching for. A good company culture should give them the ability to find that and be supported as they go. When employees know their skills are going to be nurtured, they’re more likely to stay on your team, which minimises high turnover and the risks that come with that. So, by doing things like providing adequate resources for on-the-job training, giving them the chance to learn additional skills, and assisting with coaching and mentoring options, you’ll be able to encourage professional development among your team and have overall happier workmates.
- Having solid company values that everyone knows
Setting strong core values can help your company be distinctive among your competitors by showcasing what makes you unique. It’s also the best way to ensure you’re hiring the people who fit those values, by having them as guidelines in the hiring process. They help to influence employee behaviour by giving your workers a standard to hold themselves to, and providing a feeling of pride when they’re able to uphold them.
Author: Ronsley Vaz
Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.
He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.