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254. How to Create Relationships with Your Podcast Audience

In the podcasting world, you’re bombarded with the importance of the “Call to Action”. A CTA is indeed important, but what about the call to engagement? Engagement can’t happen until you create meaningful relationships with your podcast audience.

On This Episode Of Should I Start A Podcast

Never underestimate the power of listener engagement.

Engagement is the number one reason why your listeners keep coming back show after show. It doesn’t matter what your podcast is about, if your audience trusts you, you’re an authority on that subject. So how do you get listeners to trust you? The answer is by creating and building meaningful relationships.

This episode features my appearance on Podcast Me Anything. The host of this great podcast, Mathew Passy, aka The Podcast Consultant, grills me on all things engagement. If you haven’t heard my story about how I got into the world of podcasting, this is a great introduction to the craziness that is my life. But after all that is out of the way, we get into the meat and potatoes of sustaining a show.

When it comes to monetising your podcast, you’re not going to get very far without audience engagement. So Mathew and I discussed my somewhat unique approach to engagement and why I always put a strong emphasis on listener relationships. If you’re unsure of your listener engagement approach, or just want to amp up its effectiveness, this is the episode for you!

Other cool stuff in this episode: decoratice image containing the quote: "We usually only think about the call to action. But there’s also a call to engagement."
  • How the pandemic has refocused my engagement
  • We Are Podcast House Sessions
  • Marketing foundations
  • The role of empathy in listener relationships
Links and Resources: 

The Podcast Consultant

Listen to Podcast Me Anything 

Connect with Matthew Passy on LinkedIn

Reserve your spot at the next We Are Podcast event so you can learn from the experts. They’ll give you all the motivation you need to finally get your show off the ground.

When it comes to your podcast, isn’t it about time you’re compensated for all your hard work? Get the 7 Funnel Maps you need to successfully market and monetise your podcast so you can focus on making the best show possible.

Got some burning podcast questions? Our team is standing by to answer them. Drop Kaili an email at [email protected] and we’ll get back to you ASAP!

Author: Kaili Bonnyman

Kaili is the Queen of Audio at Must Amplify.

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