Look, selling doesn’t come easily to everyone. A lot of you are starting podcasts as a passion project. And it’s obviously going to be hard to turn that into a sales platform. It’s easier to sell if you understand the different stages of selling.
Welcome to Should I Start A Podcast.
I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.
So if you want to start a podcast, or expand your current audience, this is the show for you.
When does somebody buy from us?
Sales are only possible when there’s trust. In the podcasting world, a listener only becomes loyal once the trust is already established. So once you have an audience, you shouldn’t be afraid of sales. You’re already there!
This is a short and sweet episode, but it’s fully packed with vital information on how to get past your natural fear of sales. I break down the different sales concepts and why I compare them to dating. We go over the different stages of the selling relationship and the perfect time to seal the deal. I also touch on the importance of knowing and understanding your market and why it’s so critical to your overall sales. If selling doesn’t come naturally to you, and you’re nervous about how it all works for your podcast, take a few minutes and listen up!
Other topics in this episode:
- When does someone buy from us?
- The difference between THE Market and YOUR Market
- When should you sell to someone?
- How to convert a listener to a lead
- My migraine analogy
- How do you remove obstacles for your listeners?
Reserve your spot at the next We Are Podcast event so you can learn from the experts. They’ll give you all the motivation you need to finally get your show off the ground.
Got some burning podcast questions? Our team is standing by to answer them. Drop Kaili an email at email@example.com and we’ll get back to you ASAP!
Author: Ronsley Vaz
Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.
He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.