239. How to Podcast for Business

Should small businesses start a podcast? Absolutely! If you know and understand your business foundations, a podcast can help expand your reach.

Welcome to Should I Start A Podcast.

I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

So if you want to start a podcast, or expand your current audience, this is the show for you.

In this episode, we’re bringing you a portion of my interview on The Morning Kick podcast. Andrew Pitchford and I break down podcasting in the business world. And he asks me some pretty good questions about what does and doesn’t work for business-minded listeners. 

If you’ve listened to this show before, then you know my story. But if not, this interview is a good overview of what I do and how I got here. Andrew asks me about Bond Appetit, a podcast I was able to generate a 1.5 million listener base for in about 4.5 months. I don’t tell you about this to brag, but as an example of how quickly success can come in the podcasting world. But yes, I’m aware that this isn’t the average result. In fact, many podcasts don’t even make it past their first episode. I don’t want either of these extremes to encourage or discourage you, just to make you aware of the reality of podcasting.

Andrew and I also chat about what kind of businesses benefit from podcasts. And we focus on the things you need to be clear on before starting your show. This is an eye-opening conversation for those of you who may be doubting the impact a podcast would have on your business or brand. 


Other helpful information in this episode:
  • My backstory into podcasting
  • The success of Bond Appetit 
  • The grim statistics of new podcasts
  • The boxes you need to check in your business before starting a podcast
  • Should you nurture your current customers or generate new leads?
  • Podcasts as a content goldmine

The Morning Kick Podcast

Andrew’s Website

Excite Media

Reserve your spot at the next We Are Podcast event so you can learn from the experts. They’ll give you all the motivation you need to finally get your show off the ground.

Check out our other show, The Psychology of Entrepreneurship. In this uniquely produced audio docuseries, we travel deep into the minds of all our talented guests to discover the psychology behind their decisions. 

We want to hear your podcasting questions! Send them through to kaili@amplifyagency.media to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency, you know you want to 😉 

Author: Ronsley Vaz

Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.

He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.

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