238. Start With Your Why

238. Start With Your Why

I’m a firm believer that people don’t buy what you do, they buy why you do it. This is especially important in podcasting because listeners can identify inauthenticity pretty quickly.

Welcome to Should I Start A Podcast.

I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

So if you want to start a podcast, or expand your current audience, this is the show for you.

This episode is a snippet from 2015’s We Are Podcast conference, and the speaker is yours truly. In this speech, I focus on why it’s so critical determining your “why” before starting your podcast. I don’t care what your why is. And I don’t mean that dismissively. I don’t care what your “why” is because it could be just about anything, as long as it’s clear, and it’s your own personal mission. That’s how you make an impact.

So how do you find your why? Well, I break that down in this episode. I also explore how podcasting allows you to build on your purpose and evolve. And I go into some ways to set yourself up to win everyday. This is a great episode for anyone at the beginning of their podcasting journey or someone who may be feeling a little lost along the way.

Other helpful info in this episode:Quote: When you do something that you really love to do, people care.
  • Why the critics don’t matter
  • Building a support system
  • The 4 questions to ask yourself to determine your values
  • Intersection
  • How to get your friends to hold you accountable (with a terrifying example)
  • The future of digital audio
Links:

Simon Sinek’s TED Talk

Start With Why by Simon Sinek

The Miracle Morning by Hal Elrod

Michael Wolf – The Future of Tech and Audio

Check out our other show, The Psychology of Entrepreneurship. In this uniquely produced audio docuseries, we travel deep into the minds of all our talented guests to discover the psychology behind their decisions.

We want to hear your podcasting questions & New Year’s resolutions! Send them through to [email protected] to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency, you know you want to 😉

Author: Kaili Bonnyman

Kaili is the Queen of Audio at Must Amplify.

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