237. How To Do Your Research with Kate Meade

237. How To Do Your Research with Kate Meade

So you’ve decided to start a podcast. Cool. But have you done your research? I’m not just talking about comparing different mics, or doing a social media search on similar podcasts. I’m talking real in-depth research into who your audience will be and what they want to hear.

Welcome to Should I Start A Podcast.

I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

So if you want to start a podcast, or expand your current audience, this is the show for you.

A successful podcast has an obscene amount of research behind it.

In this episode, I sat down with Kate Meade, host of The Women of Influence Podcast. Kate is no newbie to audio. She was in the radio world for several years before even thinking of starting a podcast. But hosting radio shows like Breakfast Radio for ACE Radio Australia doesn’t automatically mean you have the chops for podcasting.

Kate and I get into the difference between interviewing for radio versus podcasting. And we explore why the latter requires way more research. She breaks down what questions you need to ask yourself before you even get to the research phase. And why she recommends getting at least 5 episodes under your belt before going live.

More great stuff in this episode:Quote: Podcasting is a social media game. You have to create different pieces of content out of every episode.
  • Why it’s so crucial to manage your expectations before launching your podcast
  • The stories that have changed Kate
  • Long-form conversations vs. radio interviews
  • Who will your audience be?
  • Don’t waste your listener’s time

Kate on Instagram




The Women of Influence Podcast


Are you ready to start your podcast? There’s no better time than NOW!  Let us help you apply the Amplify Framework in your business today. You can set up a Strategy Call with our amazing team here. Let’s do this!

Check out our other show, The Psychology of Entrepreneurship. In this uniquely produced audio docuseries, we travel deep into the minds of all our talented guests to discover the psychology behind their decisions.

We want to hear your podcasting questions & New Year’s resolutions! Send them through to kaili@amplifyagency.media to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency, you know you want to 😉

Author: Ronsley Vaz

Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.

He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.

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