234. How to be a Guide for Your Listeners

234. How to be a Guide for Your Listeners

Everyone wants to be the hero in their journey. But what good is a hero if they don’t impart some wisdom and guidance on their quest? In podcasting, we should focus more on being a guide for our listeners than anything else.

Welcome to Should I Start A Podcast.

I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

So if you want to start a podcast, or expand your current audience, this is the show for you.

Tactics Session – Be a Guide

This week’s episode is a snippet from a Tactics Session from Week 2 of our Launch Accelerator program. There’s a worksheet I use in this session that you’ll hear me read from. Send us an email and we’ll get you your copy right away.

You can’t just be a mystical hero to your audience. Yeah, I know, we all want to be. But if you want your listeners to come back for another show, there needs to be more they’ll learn from you. The key is to guide. Think of your show as a tourist destination and you’re their tour guide. Show them what step they’re currently on, and which one they’ll be taking next. Tune into the whole segment to learn more.

Also in this episode:Quote: You can tell the best story to the wrong audience, and no one will listen.
  • StoryBrand by Donald Miller
  • We all want to be heroes
  • Defining listeners as customers
  • Don’t be generic
  • The power of empathy
Links:

Building a StoryBrand by Donald Miller – Book

Email [email protected] to a copy of your Tactics worksheet

Check out our other show, The Psychology of Entrepreneurship. In this uniquely produced audio docuseries, we travel deep into the minds of all our talented guests to discover the psychology behind their decisions.

So you want to start a podcast, but where on Earth do you begin? Our Amplify Book is chock full of everything you need to get going. Be sure to get the Amplify Checklist, while you’re at it.

We want to hear your podcasting questions & New Year’s resolutions! Send them through to [email protected] to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency, you know you want to 😉

Author: Kaili Bonnyman

Kaili is the Queen of Audio at Must Amplify.

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