Every new podcaster wants to know how to boost their engagement. The answer is a lot simpler than you think. Engagement comes easy when it’s coming from a place of passion. If you’re faking it, your listeners will see through it.
Welcome to Should I Start A Podcast,
where each week, Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more.
If you're thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.
Mathew Passy has been podcasting since before podcasts were a “thing”.
After a start in broadcasting 15 years ago, Mathew’s career evolved into podcasting. He’s worked in production for major organisations like The Wall Street Journal and individual clients all over the United States. His first podcasting experience began like the storyline from a binge-worthy TV show. The radio station newsroom that Mathew was working in at the time needed a way to transition into the digital world. He suggested converting the early news segment into a podcast. It worked, and it’s still going strong to this day.
From then on, Mathew worked his magic in the podcasting world. He had his hand in hosting and producing massively popular shows like Tech News Briefing and Your Money Matters. He eventually used his passion to create his very own show, the PodUp Podcast, which gave an inside look at the industry.
Mathew is now the host of Podcast Me Anything. It’s a question and answers formatted show, where listeners can get all of their burning podcast queries answered once and for all. Besides being the connoisseur of podcast hosting, Mathew also runs his own business. The Podcast Consultant is a one-stop-shop for podcast hosts. Mathew runs audits on their shows, telling them what areas need tweaking and what areas are killing it.
In this episode, Ronsley, Kaili and Mathew get into what makes you an “expert”. Mathew tells us the things that he thinks newbies should be aware of. And he also gets into his biggest point about podcasting. In order to be authentic, you absolutely have to have a genuine passion for what you’re talking about.
Also within this episode:
- The complicated production process of early podcasts
- How Mathew uses his radio experience in podcasting
- Why you can start a podcast for basically any reason, as long as you’re passionate about it
- The magic of affiliate links
- How a podcast can give your business credibility
- How to stand out in a crowded niche
- The process of a podcast audit
- Why you should always lead with value in marketing
- The 3 things Mathew recommends for interviewing
Author: Ronsley Vaz
Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.
He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.