221. How to Make Your Podcast Work for You and Your Listeners

Starting a podcast is exciting. You’re probably filled with a million different ideas and want to try them all right away. Hold your horses! Sometimes simple is best. Getting too complex too early may make your podcast inaccessible for those that could benefit from it the most. You have to make your podcast work for you and your listeners.

Welcome to Should I Start A Podcast, 

where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more.

If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.

Colin Gray likes to keep it simple.

Colin fell in love with podcasting in 2008, before it was really a thing. He founded The Podcast Host and Alitu: The Podcast Maker in order to share that love with others and help them create their own content. He started his career in Astrophysics, believe it or not, before realising the math world just wasn’t for him. 

ThePodcastHost.com is now one of the oldest and biggest podcasting blogs on the web. It has led to opportunities for Colin to host several different podcasts, including The Podcraft Podcast, as well as a successful YouTube channel.

In this episode, Ronsley and Colin get into what Colin sees as newbie podcasters’ biggest mistake: getting too complicated too early. He breaks down why he always suggests releasing your podcast in short 8-10 episode seasons, instead of working all year long to put out content that may not be working for you, or your audience. They also touch on some creative ways to engage your audience in authentic, effective ways.

Also in the episode:
  • Why Colin doesn’t necessarily think you have to be an expert to teach
  • Colin’s introduction to podcasting
  • Why he recommends recording your podcast in seasons
  • Who Colin thinks podcasts are best for
  • Why you should always make sure you’re addressing your listeners’ problems
  • Colin’s old-school approach to content
  • Why you should always reply to your listeners’ emails
Links:

Colin on LinkedIn

The Podcast Host on Twitter

Colin on Instagram

The Podcast Host

Alitu: The Podcast Maker

Colin’s YouTube Channel

Listen to The Podcraft Podcast

Author: Kaili Bonnyman

Kaili is the Queen of Audio at Must Amplify.

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