The podcast community is growing. As more individuals and businesses are breaking into the audio world, we all have a new responsibility to take the necessary steps in making the industry more sustainable. So, where do we start?
Welcome to Should I Start A Podcast,
where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more.
If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.
Jill Beytin was always destined for a life on the airwaves.
Jill grew up in a public radio loving household, back in the big city of San Francisco. With her father working in public television, it seemed Jill also caught the production bug. By the time she went to college, she was working at the campus TV & radio station.
Now, as a seasoned podcaster and ex-pat living abroad, she has created a podcasting empire that is taking Berlin by storm. Today, Jill is the Founder of Bear Radio, Berlin’s English language podcasting network. Using her extensive experience, Jill teaches multiple workshops, leads podcasting meetups, and works to grow the podcasting ecosystem in Berlin. As she puts it, she is one of the biggest podcasting nerds in the city.
Bear Radio takes a three-pronged approach. Firstly, they produce their in-house shows such as What’s the Mate? Secondly, they teach corporate clients and members of the public about the podcast industry. And thirdly, they have a network such as the Berlin Podcasting Meetup.
In this episode, Ronsley and Jill talk about the podcast industry as a whole and how important it is to create a robust podcaster community. They explore why you have to know your worth, especially when you’re offering services. They also touch on the biggest podcasting blunders that really grind Jill’s gears.
Also in this episode:
- The Bear Radio Network and creating the Berlin podcast ecosystem
- The realities behind monetising your podcast
- What grinds Jill’s gears
- Why you must charge your worth
- Why podcasters shouldn’t put Instagram above sound quality
- Why you need to create connections early on
- What people misunderstand about podcasting
- How you can become an “at home” podcast producer
- Are you really a good podcast host?
Author: Kaili Bonnyman
Kaili is the Queen of Audio at Must Amplify.