210. Rebroadcast: James Tuckerman on How To Repurpose Your Podcast Content To Enhance Customer Engagement

What can you do in 90 minutes? Watch a movie, have a morning coffee with a friend, maybe have an intense session at the gym? 

Why not put your time to a different use. Just an hour and a half is all you need to create a wealth of content that could boost your listener engagement and your show.

Welcome to Should I Start A Podcast, where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you.

Ladies and gents, we’re going back in time to We Are Podcast Conference 2016. In today’s episode, you’ll hear from an entrepreneur and highly accomplished digital publisher, James Tuckerman. 

James is known for his wit, candour and excessive knowledge when it comes to business, marketing and creating a valuable podcast. He’s an entrepreneur, public speaker, podcaster, business consultant and coach. 

In 2003, James launched Anthill, one of Australia’s largest online communities and in-print magazines for entrepreneurs, business builders and innovators. By 2009, James and the Anthill team announced that the magazine would no longer be producing an in-print magazine, but instead go fully digital. Since then, his business has grown exponentially and the awards and accolades have stacked up. 

Never one to slow down, James also created Not So Freaky University, the safe space to debunk and simplify the sometimes confusing world of business. 

Today, James is talking to us about repurposing content to enhance customer engagement. He breaks down the ultimate processes he uses to create between 5-15 items of content with just 90 minutes of his time, while honing in on how you can address the burning pain points your ideal listeners have. 

Also in this episode:
  • How a $900 investment landed a $43,000 win
  • How James turned an angry rant into a successful podcast
  • How 90 minutes of you time can become 5-15 pieces of valuable content
  • The reason why you should be transcribing all of your audio
  • Why outsourcing tasks to freelancers is more budget-friendly than you think
  • Why coming to grips with your commercial goals will get those transactions

James Tuckerman – LinkedIn
James Tuckerman – Facebook
James Tuckerman – Twitter
Not So Freaky – Instagram
Anthill Magazine – Instagram

Author: Ronsley Vaz

Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.

He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.

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