200. Gabby Wallace on Why You Should View Content Creation as a Craft

In the online entrepreneurial world, the word “content” gets thrown around quite a bit. What is “content”? It’s the words we write, the videos we film and the audio we record and put out into the world. But it’s also so much more than that. 

Welcome to Should I Start A Podcast 

where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more.

If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.

In this episode of Should I Start a Podcast, Ronsley speaks with Gabby Wallace, creator of the massively popular YouTube channel Go Natural English. Gabby started out as an ESL, or ‘English as a Second Language' teacher years ago and fell in love with teaching. But after a while, she longed for a career that allowed her a bit more freedom to travel. 

In 2011, Gabby started her YouTube channel, which she puts out as a podcast now as well. Over the years, she spent more and more time “improving her craft” as she says. She now is able to share her passion for teaching English to her 1.76 Million subscribers, with 55 million total views on her videos.

This immense following has made Gabby realize that content creation is an art form. And with any art form, you have to put in the work and dedication in order to evolve as an artist. Ronsley and Gabby discuss the habits she sets for herself in order to develop her craft and continue to grow her channel. They also dabble in how influential your audience can be in how you shape your content, how to stick to a schedule when you work for yourself, and why you should just get over your fear and put yourself out there.

Also within this episode:
  • Why Gabby defines herself differently depending on who she’s talking to
  • How a lack of deadlines can put a damper on your content creation
  • Why your content isn’t about you
  • Gabby’s production process
  • Why despite your fears you should always hit that Publish button
  • How to challenge yourself through content
  • Why you shouldn’t be afraid of competition
Resources:

Watch Go Natural English 

Listen to the Go Natural English Podcast 

Go Natural English Website

Gabby Wallace on LinkedIn

Author: Kaili Bonnyman

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  1. Pingback: Content is Your Craft. So Work At It! | Amplify Agency

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