How Not to Overthink Differentiating
Everyone you’ve ever gone to advice about your podcast has probably told you to stand out or to find your niche. While this is indeed valuable advice, you don’t need to spend as much energy as you'd think trying to differentiate your brand from others like you.
Welcome to Tactics Tuesday, a short and sweet companion to Should I Start a Podcast hosted by Ronsley Vaz, where each week with the help of a star-studded entrepreneurial lineup, he explores why you should start a podcast, build an audience and how to keep them hungry for more.
On Tactics Tuesday, we’ll give you little snippets of episodes filled with juicy tips to inspire, innovate and guide you through to the next steps of producing your very own podcast. If you’d like easily digestible little nuggets of knowledge from podcasting experts and entrepreneurs all over the world, this show is for you.
This week we’re getting some direct advice from Glen Carlson, author, speaker, podcaster and co-founder of DENT Global. Glen helped create the “Key Person of Influence” program, which has been mentioned by INC.com as “One of the top personal branding conferences in the world.”
Glen knows a thing or two about personal branding. In this tactic, he discusses ways to separate yourself from the others without trying too hard. Glen stresses that overthinking your niche is only going to create more work for you. Instead, he focuses on targeting the dormant market.
Other valuable tactics in this episode:
- How to differentiate without being gimmicky
- What it means to “target the dormant market”
- How to get to a paradigm shift moment
- Why it’s ok that Glen’s podcast is like 80% of the other business podcasts
- Why trying too hard to be different is the wrong thing to focus on