190. How To Grow Your Podcast Audience With SEO

SEO or Search Engine Optimization is one of those crucial marketing tools that can take your webpage and podcast from unknown to top of the ranks; it just takes a bit of careful know-how. 

Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more. 

If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.

In this episode of Should I Start A Podcast, we hear Ray Blakney shed some light on the importance of SEO. Ray is much more than an SEO expert, though; he’s a CEO, Edupreneur, Speaker, Podcaster, 7-figure bootstrapper & part-time swordfighter.

At the start of his career, Ray worked within computer programming, writing software for multiple start-ups, Fortune 500 companies and NGOs across Silicon Valley. 

Now, Ray is the CEO and co-founder of Live Lingua, an award-winning online language school that specializes in one-on-one language lessons over VOIP. Within the past few years, Ray’s entrepreneurial portfolio has continually expanded. His experience in building and operating 6 and 7-figure location-independent businesses has put him on the radar of some of the world’s top entrepreneurial magazines such as Entrepreneur, Forbes and The Boston Globe.

Ray’s new podcast, The Anomalous Educator, is the perfect guide for helping teachers and entrepreneurs to make money online by diving into topics surrounding SEO, Social Media, Course Design and more.

Right off the cuff, Ronsley and Ray get stuck into the ins and outs of the best practices of SEO. They explore how to rank in Google’s top ten and why you should be selling ‘Pink Flamingos’ the right way using a solid link share system.

Also within this episode:

  • How to get high ranking links and which ones are worth your time
  • Why podcasters are notoriously bad at SEO
  • How to find and curate the right keywords for your website
  • Why quality podcast show notes matter
  • H1 Tags explained
  • How to download the ultimate SEO guide
  • Should you start a podcast?
  • The dollar amount on happiness
  • Why you shouldn’t feel guilty for being paid for your talent


Ray Blakney: LinkedIn

Anomalous Educator Podcast

Live Lingua: Website

Live Lingua: About Ray

Beginner’s Guide To SEO – MOZ 



Author: Ronsley Vaz

Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.

He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.

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