183. How do You Want Your Podcast to be Perceived with Franziska Iseli

Wouldn’t it be great to be the leader of the pack, to have those that surround you perceive you as the best at what you do? There is a lot of power in customer perception, so how do we utilize that to achieve podcasting success?

Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more. 

If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you

On this episode of Should I Start a Podcast we bring you one of the exciting keynote deliveries from We Are Podcast 2016 with Franziska Iseli. 

Franziska is not only an intriguing amalgamation of Swiss-born Aussie but she’s also an internationally renowned speaker, entrepreneur, adventurer and ocean advocate. 

She is known for pushing boundaries, her thought leadership and breaking away from the usual entrepreneurial mould.

She is the founder of Basic Bananas, Australia’s largest provider of marketing education, as well as host of the hugely successful podcast of the same name. In 2013, she was awarded the Young Entrepreneur of the Year award that recognised her work and philanthropic involvement.

Franziska is also a regular feature in multiple publications including The Huffington Post, The Sydney Morning Herald, The Age, Channel 9, BRW, 2UE and The Daily Telegraph.

When she’s not being a total boss at Marketing, you can find her fulfilling her passions either surfing the waves or playing in her band, Salty Lips. 

In this episode, Franziska hones in on brand perception and takes us through some tangible steps to get us all there.

Also in this episode:

  • How a Dolly Parton look-alike contest proves perception is key
  • Why podcasts need consistency
  • Why going with your gut can build the perfect brand image
  • Don’t try too hard, take something and make it your own
  • How to build trust using a simple image guide
  • Why you need to value your core values
  • How to reflect your brand when communicating with your audience

Links:

Franziska Iseli: Website

Franziska Iseli: LinkedIn

Franziska Iseli: Twitter 

Basic Bananas: Website

Franziska Iseli: Instagram 

Basic Bananas: Instagram 

SaltyLipsBand: Website

Book: https://www.basicbananas.com/perception/

 

Author: Kaili Bonnyman

Kaili is the Queen of Audio at Must Amplify.

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