Omar Zenhom and Nicole Baldinu are on a mission to revolutionise business education and they’re making some serious in-roads! Their podcast, the $100 MBA show, gets 50,000 downloads a day! And it features real experts giving real advice on how you and your business can succeed!
I’ve been a huge fan of the $100 MBA show for a while now and have learned so much from these guys, so I was thrilled to chat with them on Should I Start A Podcast so that they could impart some of their considerable wisdom onto me and you!
How much help do I need to produce a podcast?
As established podcasters, Omar and Nicole have got a small team of people around them who help to take care of the finer details – which is no surprise because they produce seven podcast episodes a week! But it wasn’t always like that. In the beginning, it was just the two of them – Omar was the host and Nicole was the show’s producer. I was really interested in talking to them about this because it’s an important question for all podcasters to consider: Do you need to hire people to help out and if so when?
Well, as Omar explained to me, it’s so important to figure out how every aspect of the podcast works, so probably important to start off on your own. That means that when you do come to take on help, you need to properly supervise them and oversee the operation from a better position.
Can I succeed from a failed podcast?
Things haven’t always been plain-sailing for Omar and Nicole. They had another podcast before the $100 MBA show which wasn’t quite as successful. They were reaching 900 downloads per episode, but the podcast wasn’t growing so they decided to take a step back and rethink. For them, it’s really important to always be moving upward, and you’ve got to be creative when tackling problems like this and finding solutions.
How can I monetise my podcast?
So, one of the major questions that prospective podcasters ask is: ‘How can I make money from this?’ Well, of course there’s no easy answer. However, I’ve always believed that making money shouldn’t be the number one priority. And if it is, then you’re probably in the wrong business. Omar, Nicole and I talked about the importance of audience satisfaction. If you’re doing something original and entertaining, and you’re consistent with your content, then you should start to see some results with the number of listeners. And if that number is high and getting higher, then why not think about monetising your show? But you should never forget that the audience is king!
I’d love for you to give this conversation a listen and apply some of these techniques to your own podcast. Ask yourself questions like: Am I getting the number of listeners that I’d like, and if not, why? Remember to always be looking forward and creative when growing your podcast. Be original, entertaining and useful, and the sky truly is the limit!
THE ONE THING
Write down a list of 3 practical and actionable steps you could take in improving your podcast’s visibility.
Author: Ronsley Vaz
Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.
He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.