“The key to podcasting success is not the show itself, it’s all the marketing that comes off the backend.”
The Amplify Checklist
Pillar 1
MARKETING FOUNDATION
This section is strategised, planned & executed to allow the market to get to KNOW you.
Pillar 2
LAUNCH AUDIO
This section is strategised, planned & executed to allow the market to get to LIKE you
Pillar 3
SALES MACHINE
This section is strategised, planned & executed to allow the market to get to TRUST you.
Pillar 1
MARKETING FOUNDATION
This section is strategised, planned & executed to allow the
market to get to KNOW you
Step 1
ANALYSE YOUR AUDIENCE
Once you know who your audience is, you will be able to express yourself. You won’t be vague with your messaging any more. You’ll know, exactly who you are, exactly who you’re after and exactly who you can partner with.
Step 2
MOULD YOUR BRAND
Your brand is not just a logo slapped across your website. It is about being recognisable for things that you do, things that you say. Don't be nameless any more; be recognised because of how you interact. Consistent branding is so important.
Step 3
PRODUCTISE YOUR ECOSYSTEM
Your Product Ecosystem is one of the most important things involved in scaling a business. If you don’t have a product ecosystem, you’re not going to be able to grow your business without adding more staff and throwing more resources at the problem of scaling.
Pillar 2
LAUNCH AUDIO
This section is strategised, planned & executed to allow the
market to get to LIKE you
Step 4
ANALYSE YOUR AUDIENCE
I’m a huge believer in audio. When someone sees you on television, before you even open your mouth, before you even have anything to say, people will look at you and judge you based upon how you’re dressed, on how you look, on what your hairstyle is, before they even judge the words coming out of your mouth. That does not happen in audio.
And if you don’t have an audio platform today, I promise you that’s going to be a problem five years from now. An audio platform is the only form of content where someone can consume you while they’re doing something else. They don’t have to stop what they’re doing.
SETUP YOUR SYSTEMS
CAPTURE YOUR AUDIO
STREAMLINE PRODUCTION
Pillar 3
SALES MACHINE
This section is strategised, planned & executed to allow the
market to get to TRUST you
Step 5
INTENSIFY YOUR MESSAGING
This is the part where everything comes together and makes a massive splash. In this step you will take this authentic content that you’ve created through your audio platform and put it across every single other platform. This makes you visible and consistent across platforms.
Step 6
FOSTER YOUR ENGAGEMENT
Once you get attention, chances are, you can get engagement. Once you get the right attention, you need to take that attention and turn it into engagement. Because we know that a customer needs to know, like and trust us before they buy from us.
Step 7
YIELD ON INVESTMENT
All this stuff that you’re doing needs to be measured. Yield on investment is about how we can take that measurement, improve on it and stop being naive about where we’re spending our money. We’re going to talk about what the right metrics are, why they matter, and how you can regularly improve on your strategy.
Other Stuff...
The Amplify Checklist
Use a podcast to build an audio marketing machine for your business
This includes emails on how to use the framework