Content Marketing is one of the hungriest beasts in the world. Its never ending appetite for new and interesting content can swamp you with its demands. A lot of business owners worry that they won’t be able to find enough topics for their needs. They hesitate to jump into a content oriented marketing plan to engage with customers. As a …
Lilli’s Lowdown – Self-care and Personal branding
This week on Bond Appetit, Sean D’Souza spoke to Ronsley about 3 ways to change your life with the rule of thirds. In this interview Sean shares his infamous vow to take three months of vacation every year. He also speaks about many other life changes he has made to feel recharged and happy about his work. It’s certainly important …
A Book-Lover’s Affair with Audio
My first foray into audio content was my discovery of the audiobook. A friend of mine had divulged that she fell asleep every night listening to them, and I confess I was mildly thrown by the idea. The concept of listening to a book was foreign to me, almost inappropriate. I am a self-confessed lover of books and the written …
The 3 Essential Stages for Finding Your Creative Voice
This article was inspired by Ronsley Vaz’s latest interview with Michael Bromley on Should I Start A Podcast. As any creative soul will know, one of the hardest things about actually creating something is finding the right voice to project it in. And regardless of your artistic medium – whether it’s clay, paint, movement, vocal or the written word – …
Future of Search, Podcasting, and Advice for Dave Eddy’s 20-Year-Old Self
Dave Eddy is the CMO of Vicinity marketing agency and co-founder of Aussie caravan sharing community Camplify. He’s also a good mate of mine. Dave has succeeded in the rare feat of blending a laid back personality with legitimate business success. More recently he’s shifted his focus to include podcasting, which is why I had to sit down with him …
How to Become a Better Interviewer with Glen Carlson
Glen Carlson is the co-founder, COO and director of Dent Global (the 9th fastest growing company in Australia). Glen has a truly impressive resume. He’s built a business worth more than $20 million dollars (with clients across Australia, Singapore, USA and Europe) and has developed himself into a ‘small business expert’. More recently he’s shifted his focus to podcasting, which …
A 3-Step Formula for the Perfect Interview
Knowing how to interview someone is one of the best skills you can develop. Whether you are trying to understand your client’s behaviours, making new friends or business associates, or engaging with someone that could be a potential mentor. Over the last five years, I have spent a lot of time preparing people for interviews for jobs, conducting interviews for …
It’s No Secret…. the One Thing You Need to Know Before You Set up Your Podcast
What happens before you set up your podcast? Well, in episode 78 of Should I Start a Podcast, I had a great conversation with Tyson Franklin, AKA Dr T. Tyson is the author It’s No Secret… There’s Money in Podiatry, winner of the Queensland Telstra Business Award and a fellow of the Australian Institute of Management. He’s been on his …
Podcast Foundation: The 3 P’s for Building a Successful One
Podcast foundations – just like any other topic has some basic principles. This episode of Should I Start a Podcast? features Ray Milidoni, host of The Razor Sharp Show, interviewing me about the podcasting world. Together, we explored the basic podcast foundations that are needed to create a podcast. And, no, you cannot skip these steps and think your podcast will become …
3 Secrets of Successful Podcasts: How Can My Business Use a Podcast?
“What the secrets of successful podcasts?” is a question I get asked a lot. And, in a recent conversation with Jules Galloway, a naturopath and podcaster based in Byron Bay, Australia. I asked her about her podcast journey, why she got started and how it’s changed her business. What Jules shared with me made me realise just how can my business …