How to Win Friends and Get Them to Listen to Your Podcast

Podcasting — much like any other form of media — is all about persuasion. You’ve got to attract your potential viewers, get them to listen to an hour-long show without turning it off for something more interesting and then keep them coming back for more. It’s not an easy feat. But we have a few key principals — courtesy of …

Glen Carlson: Unearthing Our Best Traits

Dent Global Co-founder Glen Carlson subscribes to a concept called proximity bias. The crux of proximity bias is that we — as entrepreneurs, thinkers or anyone else — devalue our own thoughts because we spend too much time right next to them. Think about that for a moment. I can say with almost 100% certainty that there are things that …

The Key Elements to Building a Profitable Online Community

Emma and Carla Papas — known together as the Merrymaker Sisters — have built a bustling community based on healthy eating and happy living. Though Emma and Carla are naturally social people, building this community wasn’t entirely easy. At We Are Podcast, Emma and Carla were kind enough to share their top tips for how they assembled a group of …

4 Ways Influencer Marketing Can Build Your Brand

What a time to be alive for marketers. Whereas 20 years ago TV and radio commercials were about as good as it got, now we have 19-year-old Instagram stars making millions with sponsorship deals from brands. It might be a new and crazy trend for you, but influencer marketing is incredibly effective if done right. By finding influencers — bloggers, …

5 Ways to Revolutionise Your Content Strategy

Content is the magic word nowadays, so much to the point that it’s nearly become a nauseating cliché. But the fact of the matter is that it is a fundamental part of any organisation’s game plan. In today’s connected world, people are constantly consuming content. But how do you make your work stand out? At We Are Podcast, Australia’s first …

How to Get Over the Pain of Sales

“Sell something that people want to buy.” Revolutionary advice, isn’t it? Maybe not. But it contains a hint of gold that people often ignore — understanding that your customer needs to be the focus of your product. If you’re not producing that something that is of value to your clients, what are you doing? You may be happy with the …

Defining Your Personal Freedom, Finding Value In Your Conversations and Freeing Yourself From Internal Negative Chatter

On a recent episode of Should I Start A Podcast, Ronsley got chatting with our guest host Madison Manathunga of The Freedom Choice podcast. While Ronsley spoke about his own personal journey towards becoming a podcasting extraordinaire, the conversation often kept reverting to the idea of freedom, and the holy grail-like essence it seems to cast on business owners. Define …

How Creating a Podcast Can Draw Extensive Traffic To Your Website

When you really think about it, 90 days in the business world isn’t that long. Increasing your websites’ traffic by thousands in such a small amount of time seems baffling at best, so how did Mel Telecican do it? On a recent episode of Should I Start a Podcast, we shared Mel’s insightful speech from We Are Podcast, 2015. She …

7 Steps to Make Your Podcast Stand Out From the Crowd

To have a successful podcast you need to reach the right people, in the right way. Understanding how to market your podcast effectively can contribute immensely to your success. On a recent episode of Should I Start a Podcast, we shared Nathan Chan’s insightful speech from We Are Podcast 2016. Here, Nathan Chan shares seven marketing strategies that will draw …

SOPs: As Sexy as Your Dad in a Mankini, but Vital to Business Success

SOPs or standard operating procedures might be as sexy as your dad in a mankini, but they are vital for building a successful, manageable and scalable business. At the We Are Podcast 2017 event, during a very entertaining panel discussion on automation, the audience had a chance to pick the brains of four successful entrepreneurs who have been there and …