The Kardashians and empathy

It’s almost taboo these days to even associate free thought with the Kardashian family. Their extravagant, and at-times questionable, existence is so unparalleled to our own daily lives that they have managed to transcend reliability, and have entered the realm of entertainment. But as a student, and department manager of a rapid-growing startup company, these clear-skinned, impeccably dressed anomalies still …

Redesigning your life: How to be your own architect

Jeff Olson – author of The Slight Edge – says ‘life is a curved construction, time is the builder, choice is the master architect’. What an inspiring idea, right? But if you’re not currently leading your best life, how do you go about changing that? Here are the five top tips to becoming your own architect and designing the perfect …

The Ins and Outs of Influencer Marketing

As consumers, we’ve begun to pride ourselves on our self-sufficiency and cynicism. No longer victims of blatant advertising, it takes a lot more than a couple of catchy tunes and a billboard ten-storeys high to sell us a product. Effective advertising has always required a certain amount of nous, but marketers definitely face an uphill battle these days. Or at …

Lilli’s Lowdown – The basics of podcasting

Happy Friday everyone! It’s been another podcast focused week on the Amplify blog. Are you a novice or an expert who could use some new tips? Check out what was featured this week… “You’ve decided you’re ready, and you’re going to start a podcast. However, what’s next? Luckily, we’ve got you covered with our step-by-step guide to podcasting.”This week on Should I Start a Podcast, …

Starting a Podcast? Here’s What You Need to Know

Well, here you are. You’ve listened to every episode of Should I Start A Podcast, you’ve Googled relentlessly about the pros and cons, you’ve dreamed about it every night (probably) and you keep accidentally treating every conversation like it’s a potential podcast interview. You’ve decided you’re ready, and you’re going to start a podcast. But what’s next? Luckily, we’ve got …

How to develop content ideas that your customers will love

Content Marketing is one of the hungriest beasts in the world. Its never ending appetite for new and interesting content can swamp you with its demands.  A lot of business owners worry that they won’t be able to find enough topics for their needs. They hesitate to jump into a content oriented marketing plan to engage with customers. As a …

Defining disruption: Do you have what it takes?

As far as buzzwords go, ‘disruption’ has been a favourite for a while now. Previously thought of as an avenue best left to the mavericks, globally recognised companies are now starting to shift towards a more disruptive business model. But the word itself has been so overused, the definition has become muddied. So, if you’re still wondering what the hell …

Lilli’s Lowdown – Don’t be down

This week on Bond Appetit Steve Maraboli joined Ronsley Vaz to speak about mental health. Especially how people can take back their power in unhappy situations.Personally I know how hard it can be to feel like you’re powerful in a seemingly hopeless situation. Wether in business or your personal life it can take a huge toll on your motivation and happiness.If the world is on …

When to Call It Quits: 3 Signs Your Business Is Going Nowhere

Starting a business is always going to be hard. If it wasn’t, everyone would own a successful startup. And while it’s great to give things a red-hot go, there’s no shame in admitting when things just aren’t working out for you and your business. A successful entrepreneur requires a certain amount of stubbornness, but it can also be the thing …