It’s No Secret…. The one thing you need to know before you set up your podcast

It’s No Secret…. the One Thing You Need to Know Before You Set up Your Podcast

What happens before you set up your podcast? Well, in episode 78 of Should I Start a Podcast, I had a great conversation with Tyson Franklin, AKA Dr T. Tyson is the author It’s No Secret… There’s Money in Podiatry, winner of the Queensland Telstra Business Award and a fellow of the Australian Institute of Management. He’s been on his …

Podcast Foundation: The 3 P’s for Building a Successful One

Podcast foundations – just like any other topic has some basic principles. This episode of Should I Start a Podcast? features Ray Milidoni, host of The Razor Sharp Show, interviewing me about the podcasting world. Together, we explored the basic podcast foundations that are needed to create a podcast. And, no, you cannot skip these steps and think your podcast will become …

Why Brisbane’s Chief Digital Officer Says Business Owners Should Embrace Humanity in an Increasingly Smart World

Why Brisbane’s Chief Digital Officer Says Business Owners Should Embrace Humanity in an Increasingly Smart World

Cat Matson is the Chief Digital Officer (CDO) for the City of Brisbane. What does that mean exactly? Well, she leads the efforts in the digital transformation of the city as a means of accelerating economic growth and equipping small-to-medium enterprises with the digital skills to boost their business. Apart from her extensive business strategy experience and her mighty personality, …

3 Entrepreneur Myths debunked by a global entrepreneur Daniel Priestley

3 Entrepreneur Myths Debunked by a Global Entrepreneur Daniel Priestley

Entrepreneur myths are so common these days with the designation become the “cool” thing. Today Daniel Priestley is known as a best-selling author, international speaker, and successful entrepreneur. Having built and sold businesses in Australia, Singapore and the UK. But he didn’t become a globally influential business leader overnight. Daniel started out as a dance party manager. As an 18-year-old before …

3 Entrepreneurial Lessons from a CEO of a Multi-Billion Dollar Company

3 Entrepreneurial Lessons from a CEO of a Multi-Billion Dollar Company

Although Graham Turner is the managing director of the multi-billion dollar Flight Centre Travel Group, he remains down to earth and is respected by peers of his industry for his egalitarian leadership approach. He values his 20,000+ employees and works to recognise people that contribute to the organisation, in more ways than just financially, and to each other. Graham grew …

Audio Marketing – What Is It and Should Your Business Care?

“Audio marketing. What is that Ronsley?” Every time I say we are the world’s first audio marketing agency, I get this question. And the more I think about it, the more I realise that haven’t written about it. Well, apart from a whole book on the subject of audio marketing for business … 🙂 How can you create a marketing system …

Digital Marketing Agency: 5 Reasons to Not Work with One

Digital marketing agency is today’s speak for encyclopaedia salesmen. I cringe as I write this. Primarily because we are an agency, and we secondly because it seems like I’m giving away the secrets of the industry. However as a digital marketing agency, we hear stories from our clients. About how they were promised the world and they just kept losing money. …

Distribute Your Podcast and 10 Ways to Market It Too

What do I mean by distribute your podcast? – You have a podcast and in Nicole’s words, “If 20% of podcast success is content creation – I’m ok. If 80% of podcast download growth is distribution – I need help.” Its true though as a podcaster, the hardest lesson I had to learn was that my work didn’t stop at …

Business Networking: Why Your Business Nightmare Is Hiding at the Next Event

Business networking is a nightmare waiting to happen. And, I know that this might land up becoming a controversial topic. But, I can’t tell you the number of times that someone has asked me, “Ronsley, which networking events do you go to”? Don’t get me wrong, I do go to events. But I’m not so sure that it should be …