As consumers, we’ve begun to pride ourselves on our self-sufficiency and cynicism. No longer victims of blatant advertising, it takes a lot more than a couple of catchy tunes and a billboard ten-storeys high to sell us a product. Effective advertising has always required a certain amount of nous, but marketers definitely face an uphill battle these days. Or at …
A Hashtag by Any Other Name Is Just as #Annoying
We’ve all seen it on social media, the hashtag epidemic is everywhere. I can often be seen at my local coffee spot or standing in line at the grocery store rolling my eyes as I sift through Instagram looking at selfies tagged with #blessed, #fitspiration, #instacalafabulistic (that one I may have made up) and whatever other white girl tag is …