The Ins and Outs of Influencer Marketing

The ins and outs of influencer marketing

As consumers, we’ve begun to pride ourselves on our self-sufficiency and cynicism. No longer victims of blatant advertising, it takes a lot more than a couple of catchy tunes and a billboard ten-storeys high to sell us a product. Effective advertising has always required a certain amount of nous, but marketers definitely face an uphill battle these days. Or at …