Your Words Are Worth More Than Your Phone: Producing the perfect audiobook

Your words are worth more than your phone: Producing the perfect audiobook

You’ve just spent X amount of time hunched over a computer writing your book. Typing endless sentences that at some points you didn’t feel like writing. You block out the painful memories of deleting entire paragraphs, or even chapters for some. Then there’s the feedback from the editor that just makes you want to throw the book back at them …

Lilli’s Lowdown – The basics of podcasting

Happy Friday everyone! It’s been another podcast focused week on the Amplify blog. Are you a novice or an expert who could use some new tips? Check out what was featured this week… “You’ve decided you’re ready, and you’re going to start a podcast. However, what’s next? Luckily, we’ve got you covered with our step-by-step guide to podcasting.”This week on Should I Start a Podcast, …

Content Ideas

How to develop content ideas that your customers will love

Content Marketing is one of the hungriest beasts in the world. Its never ending appetite for new and interesting content can swamp you with its demands.  A lot of business owners worry that they won’t be able to find enough topics for their needs. They hesitate to jump into a content oriented marketing plan to engage with customers. As a …

Digital Nomads and the virtual workspace

Digital nomads & the virtual workspace

Are you considering going ‘Virtual’? You’ve been hearing about these Digital Nomads for a while now. Maybe you’re wishing that could be your life too.  What is a Digital Nomad? Sounds like an exotic type of gypsy. Well in a way perhaps. But Digital Nomads are basically workers who use technology to work remotely. If you’ve been thinking about working …

It’s No Secret…. The one thing you need to know before you set up your podcast

It’s No Secret…. The one thing you need to know before you set up your podcast

What happens before you set up your podcast? Well, in episode 78 of Should I Start a Podcast, I had a great conversation with Tyson Franklin, AKA Dr T. Tyson is the author It’s No Secret… There’s Money in Podiatry, winner of the Queensland Telstra Business Award and a fellow of the Australian Institute of Management. He’s been on his …

Podcast Foundation- The 3 P's for building a successful one

Podcast Foundation: The 3 P’s for building a successful one

Podcast foundations – just like any other topic has some basic principles. This episode of Should I Start a Podcast? features Ray Milidoni, host of The Razor Sharp Show, interviewing me about the podcasting world. Together, we explored the basic podcast foundations that are needed to create a podcast. And, no, you cannot skip these steps and think your podcast will become …

Why Brisbane's Chief Digital Officer Says Business Owners Should Embrace Humanity in an Increasingly Smart World

Why Brisbane’s Chief Digital Officer Says Business Owners Should Embrace Humanity in an Increasingly Smart World

Cat Matson is the Chief Digital Officer (CDO) for the City of Brisbane. What does that mean exactly? Well, she leads the efforts in the digital transformation of the city as a means of accelerating economic growth and equipping small-to-medium enterprises with the digital skills to boost their business. Apart from her extensive business strategy experience and her mighty personality, …

Digital Marketing Agency: 5 reasons to not work with one

Digital Marketing Agency: 5 reasons to not work with one

Digital marketing agency is today’s speak for encyclopaedia salesmen. I cringe as I write this. Primarily because we are an agency, and we secondly because it seems like I’m giving away the secrets of the industry. However as a digital marketing agency, we hear stories from our clients. About how they were promised the world and they just kept losing money. …