Business owners know that referrals are the absolute best source of marketing, but that doesn’t mean you should discount other equally important strategies. Digital marketing is here and it’s here to stay. If you’ve questioned whether it’s effective, or if you’ve been intimidated to get started, follow these basic steps outlined below to begin properly marketing your business online.
Invest in Facebook Ads
Every business has its own Facebook page, right? Well, to expand your audience and reach the right clients for you, boosting Facebook posts or investing in Facebook ads is an easy first step. To boost a Facebook post, you can outline the specifics of your target demographic, like radius and age group, then spend a bit of money there. Creating Facebook ads is just as simple and will appear for a wider audience that is looking for your product or services.
Produce Authoritative Content
Regularly produce new content such as blog posts or videos. This will drive more traffic to your website, as people will read your news stories or watch your videos. Simultaneously, this will show your website as the authority on your particular subject, which will help you rise in the rankings of search engines. This can be cost effective too. Without spending any money, you could potentially reach great clients by organically developing excellent content.
Offer a Freebie
Everyone loves a free giveaway or free content. So, why not indulge prospective clients with a free resource? For example, you could create a free 10-day programme that sends videos and information to those who sign up for your email newsletter. Then, by the end of the challenge, you could follow up with a nurturing sequence that will push the user to your cultivation pool.
These three online marketing tactics will generally deliver different types of clients. So it’s important to ask new clients where they heard about you and what they know about your business. Depending on their source, some may know very little (perhaps if they saw a Facebook ad, for instance) and some may be near experts (if they consumed every free resource you’ve offered). Test out these strategies, see what works for you and you will surely see a boost in clientele!
Author: Ronsley Vaz
Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.
He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.