Whether you’re starting out, or well established in your business, the likelihood you have a spare $1 million in your back pocket for marketing and promotion is very slim. On the latest episode of Should I Start a Podcast, we shared James Tuckerman’s keynote speech from We Are Podcast. As one of Australia's most accomplished digital publishers, he gives us the goods on how to promote your business in an economical and effective way.
Here are a few key points that he covers for boosting your business through repurposed content.
Impart Your Knowledge, and Record Your Ramblings
You know your audience, your niche and you most certainly know your industry. What you have is a head full of information that you can target towards your audience. Concepts that may seem blindingly obvious to you, others may find complex and befuddling. This is the golden opportunity to give a little something to those who need you.
Think about the ideas that you could talk about easily, maybe committing to five key lessons or points. Record your answers clearly using a memo app on your phone or other quality recording device. That half an hour audio is the Holy Grail to creating multiple pieces of promotional content. Here’s what James gets from his 30 minutes audio ramblings.
- A podcast
- A transcript
- Five blog posts
- An eBook
- Five Infographics
- Social media content
- Video/slideshow with audio
- Section the video into 5 parts to create a larger course for purchase
Outsourcing to Others Saves Time and Your Budget
You’ve managed to record your podcast, but you don’t have the time to create all these different promotional pieces. James suggests outsourcing the work to capable freelancers who specialise in transcription, design and copywriting. Using sites such as Upwork and Fiverr are a great way to get quality work done, whilst keeping the costs down. In the beginning James found that it took a while to gather momentum but, once he had established a loyal team of freelancers around him, it was simple, fast and economical.
Entice Potential Clients by Giving Gifts
Have you ever clicked onto a website and been bombarded with “Buy now,” and “Contact us for a free no obligation quote?” Where’s the love, the appreciation, the enticing factor that will want you coming back for more? James equates these kinds of tactics to “A horny 19 year old dude, trying to get laid on the first date,” a phrase that hits the nail right on the head. Relationships are tricky at the best of times – you need to instil a sense of trust and stability. Attract your customers by offering opt-in solutions, such as an eBook. James explains that you need seven customer holding incentives as a bare minimum, before you even attempt to sell anything.
As you can see, there are many options for consistent and simple promotional solutions particularly when you’re on a budget. For the full talk by James, click here.
Author: Ronsley Vaz
Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.
He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.