Building the influence, impact and reach of you and your business is critical for success in the digital world.
At a very popular session titled Women in Digital at the We Are Podcast 2016 conference, four leading female digital entrepreneurs shared their successful strategies for building the influence, impact and reach of their businesses and as individuals. Here are their top tips:
Get your face out there
For award-winning SEO consultant and copywriter, Kate Toon, getting your face out there is essential. “People connect with people, not logos and brands,” she says. “The more you can show the person behind your business, the more people will resonate.”
By Kate’s own admission, “my videos are pretty awful, but saying the thing rather than writing the thing, and just getting my face out there. That’s been huge for me,” she says.
Be your authentic self
For Emma Papas, one half of The Merrymaker Sisters team, writing posts that have been personal and authentic has led to their greatest success in connecting with readers and building their audience. “The traction for those posts has been going crazy. We’re getting bunches of shares, messages and emails every day about these posts,” Emma says. This kind of raw and honest post really helps develop that human connection, and “the response has been amazing.”
Connecting through groups and events
Louisa Dahl, founder of Interactive Minds – a business that runs events to help digital marketers to stay up to date with the industry, achieve results and learn from their peers – is well aware of the value of connecting with people. “I agree that creating connections and getting out there in front of people is really important, and I run events, so it’s something that I do anyway,” she says.
But it doesn’t stop there. “Something I’m looking to do moving forward is getting groups of like-minded people together for a monthly dinner, or something like that. For me particularly, as a woman in business, I’d like to get to know more women in business. You know what they say, you’re the sum of the five people you spend most time with,” Louisa says.
Get yourself out there with PR and awards
Holly Tattersall, founder of the organisation Women In Digital and the recruitment company Digital Talent Co, says that PR is still her top method for getting her name and her message out there. Holly is a particular fan of Source Bottle, a free online service that connects journalists with sources of information and quotes. As she says, “from a credibility point of view, it really helps.”
Awards have been another successful method Holly has used for building influence, impact and reach. “I’ve nominated myself for awards, or other people have nominated me for awards, and that definitely helps with getting publicity across a variety of channels,” she says. Think about what industry or community awards are open to you and your business.
Author: Ronsley Vaz
Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.
He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.