The 3 Things You Need for Podcast Monetisation and Growth

Running a podcast is one thing, but making it profitable? That’s what we all dream of.  Kate Erickson, one-half of the Entrepreneurs on Fire podcast, had just quit her job when she was looking for a career that was both fulfilling and profitable. While there were plenty of steps along the way, before long she was working alongside John Lee …

Jordan Harbinger on Networking for People Who Hate Networking

Most well-adjusted people hate networking. We hate starting inane conversation in order to give someone a business card that they will inevitably chuck in the trash. We hate going to conferences and awkwardly crowding around circular coffee tables and pretend that we’re interested in other people.  Here’s the bad news: whether you hate it or not, networking is totally necessary.  …

John Lee Dumas on How to Podcast With a Purpose

John Lee Dumas is the host of Entrepreneurs on Fire, a highly-successful podcast that (every day!) interviews successful entrepreneurs around the world.  Turning his dream of podcasting into a lucrative reality came down to a few key factors, John said at his We Are Podcast 2017 talk. Keep reading to get some of John’s top tips for making your podcast …

How to Win Friends and Get Them to Listen to Your Podcast

Podcasting — much like any other form of media — is all about persuasion. You’ve got to attract your potential viewers, get them to listen to an hour-long show without turning it off for something more interesting and then keep them coming back for more. It’s not an easy feat. But we have a few key principals — courtesy of …

Glen Carlson: Unearthing Our Best Traits

Dent Global Co-founder Glen Carlson subscribes to a concept called proximity bias. The crux of proximity bias is that we — as entrepreneurs, thinkers or anyone else — devalue our own thoughts because we spend too much time right next to them. Think about that for a moment. I can say with almost 100% certainty that there are things that …

The Key Elements to Building a Profitable Online Community

Emma and Carla Papas — known together as the Merrymaker Sisters — have built a bustling community based on healthy eating and happy living. Though Emma and Carla are naturally social people, building this community wasn’t entirely easy. At We Are Podcast, Emma and Carla were kind enough to share their top tips for how they assembled a group of …

4 Ways Influencer Marketing Can Build Your Brand

What a time to be alive for marketers. Whereas 20 years ago TV and radio commercials were about as good as it got, now we have 19-year-old Instagram stars making millions with sponsorship deals from brands. It might be a new and crazy trend for you, but influencer marketing is incredibly effective if done right. By finding influencers — bloggers, …

5 Ways to Revolutionise Your Content Strategy

Content is the magic word nowadays, so much to the point that it’s nearly become a nauseating cliché. But the fact of the matter is that it is a fundamental part of any organisation’s game plan. In today’s connected world, people are constantly consuming content. But how do you make your work stand out? At We Are Podcast, Australia’s first …

How to Get Over the Pain of Sales

“Sell something that people want to buy.” Revolutionary advice, isn’t it? Maybe not. But it contains a hint of gold that people often ignore — understanding that your customer needs to be the focus of your product. If you’re not producing that something that is of value to your clients, what are you doing? You may be happy with the …

Defining Your Personal Freedom, Finding Value In Your Conversations and Freeing Yourself From Internal Negative Chatter

On a recent episode of Should I Start A Podcast, Ronsley got chatting with our guest host Madison Manathunga of The Freedom Choice podcast. While Ronsley spoke about his own personal journey towards becoming a podcasting extraordinaire, the conversation often kept reverting to the idea of freedom, and the holy grail-like essence it seems to cast on business owners. Define …