What happens before you set up your podcast? Well, in episode 78 of Should I Start a Podcast, I had a great conversation with Tyson Franklin, AKA Dr T. Tyson is the author It’s No Secret… There’s Money in Podiatry, winner of the Queensland Telstra Business Award and a fellow of the Australian Institute of Management. He’s been on his entrepreneurial journey for 26 years now, and he’s killing it.
In more recent times, Tyson’s turned his attention to podcasting, and that’s how our worlds collided. He approached me asking if I could help to plan, set up and launch his own show, and I was happy to oblige. I’m thrilled to say that Tyson’s podcast is soon to be launched.
Before you set up your podcast, sort out your concept
But that’s not what I want to talk about in this article, well, not Tyson’s particular podcast anyway. Instead, I want to discuss something that came up for Tyson, and is so important for anyone wanting to start their own podcast. It’s something that every podcaster should be aware of, and it’s the first step you need to take on your podcasting journey. And that is concept.
For most people, when they’re preparing to start podcasting, they get really bogged down with all the technical stuff. They worry about using the right mic, getting the right software and finding the perfect guests for their show. And while these things are definitely important, your first step should be to come up with your ideal concept. Because without that, you’re building on weak foundations.
What do I mean by concept?
Well, it really comes down to the philosophy of your show. What topics are you covering and in what way? What’s the tone like? How are you engaging with your audience? The more you consider these questions, the more likely you are to have a unique show, and with thousands of podcasts existing in almost every industry, being able to stand out from the crowd is now more important than ever.
There’s no one way to develop the perfect concept for a podcast. It often takes time to think up and evolve. It’s certainly not something that will happen overnight. What’s important is to make sure your concept is something that you care about and have an existing passionate interest in.
Ideally, it’s something you’re already an expert in. This way you’re massively increasing your chances of maintaining interest of not just your audience for a long period of time, but also yourself!
These are the steps that Tyson’s been going through, and if you’re keen to set up a great podcast then you’ll have to go through them too. But don’t worry, because if you find the right concept for you, then not only will you have a successful podcast but you’ll also have a great time doing it.
Author: Ronsley Vaz
Ronsley is the founder & chief day dreamer at AMPLIFY. He is an author, speaker & serial entrepreneur.
He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast and Should I Start a Podcast. He has an audience of over 3 million in 133 countries.