Turn Your Podcast Marketing Up To 11

OK, you’ve created the greatest podcast in the history of humanity. Great guests, top production quality, your sparkling personality in the host’s chair, and yet when you check your stats it’s tumbleweeds. What gives? These days, with podcasting competition getting tougher, it’s not enough to have a great podcast and hope listeners will stumble over it. You’ve got to have …

How to Connect to Your Podcast Audience through Stories

Having a podcast that’s loved by millions of people around the world is something that only a few podcasters manage. And even though these highly successful podcast shows are spread across different themes and tackle different topics, there’s one thing they all have in common. These highly successful podcasts are all brilliant at sharing stories. The ability for a podcaster …

Why Making It about Others Makes You More Successful

Finding a way to stand out in any given field can be a tough thing to do. You’re faced with businesses who’ve been around longer than you, have more cash flow behind them and have big, fancy clients. You could spend a ton of cash on marketing efforts to force your way forward in your industry, or you could save …

How to Leverage Instagram to Build Your Podcast Audience

Creating a podcast that people connect with and want to download week after week is only one part of being a successful podcaster. Something that’s even more important than the podcast itself is marketing it to build your brand and audience. There are several avenues you can take to achieve cut-through; however, one area that’s sometimes overlooked and has a …

Travis Chappell: Secrets for Getting More Podcast Listeners for Free

Podcasting is booming and audience numbers are skyrocketing. But if you’re only developing as a podcaster, or even if you’re already a regular podcaster but not seeing the growth that you’d like, just how do you plug into this potentially massive audience? Fortunately, come October, Travis Chappell will be jumping on a plane bound for Brisbane and the We Are …

The Work Skill of The Future: Adaptability

When it comes to the future of work, nobody really knows what new industries will emerge and the skills that will be in high demand. You can, of course, listen do futurists, do research and try to hypothesise as best you can – but none of these are guarantees. There is a better, more certain way of preparing for the …

Make LinkedIn Your Audience-Building Superstar

Everyone has a profile on LinkedIn. If you’re a serious entrepreneur, it’s imperative. The platform is also a vital one for serious podcasters. It can be your most powerful tool when it comes to increasing your podcast subscribers. It can also be the best asset you have in wooing interesting and engaging guests to your podcast. On a recent episode …